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[{"key": "dc.contributor.advisor", "value": "Laine, Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nummelin, Kati", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-09-29T05:53:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-09-29T05:53:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77948", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 laadullisessa tutkimuksessa tarkastellaan suomalaisurheilijoiden yleist\u00e4 Twitter-k\u00e4ytt\u00e4ytymist\u00e4 sek\u00e4 motivaatio- ja rajoitetekij\u00f6it\u00e4 yhteiskunnalliseen vaikuttamiseen. Keskeinen tutkimuskohde on, mik\u00e4 urheilijoita motivoi ottamaan kantaa tai osallistumaan yhteiskunnalliseen keskusteluun. Lis\u00e4ksi tutkimuksen tarkoituksena on l\u00f6yt\u00e4\u00e4 tekij\u00f6it\u00e4, jotka rajoittavat urheilijoita osallistumasta keskusteluun. Tutkimusaineisto koostuu kuuden aktiivihuippujalkapalloilijan teemahaastatteluista, jotka on analysoitu teoriaohjaavan analyysin avulla. Urheilijat edustavat sek\u00e4 eritt\u00e4in aktiivisia yhteiskunnallisia keskustelijoita ett\u00e4 my\u00f6s v\u00e4hemm\u00e4n aktiivisia toimijoita. Tutkimus on tehty yhteisty\u00f6ss\u00e4 Jalkapallon Pelaajayhdistyksen kanssa.\n\nTutkimusaineiston perusteella urheilijat k\u00e4ytt\u00e4v\u00e4t Twitteri\u00e4 kolmeen eri tarkoitukseen. Twitteri\u00e4 k\u00e4ytet\u00e4\u00e4n vapaa-ajalla kevyen\u00e4 ja spontaanina ajanvietteen\u00e4. Jalkapalloilijoiden Twitter-toimintaa ohjaa my\u00f6s urheilijan identiteetti, jolloin esimerkiksi omia pelej\u00e4 mainostetaan. Kolmanneksi urheilijat k\u00e4ytt\u00e4v\u00e4t Twitteri\u00e4 yhteiskunnallisiin keskusteluihin. Keskustelut n\u00e4ytt\u00e4ytyiv\u00e4t sek\u00e4 asiallisina ett\u00e4 my\u00f6s provokatiivisina. Yhteiskunnallisuuden yhteydess\u00e4 esille tuotiin lis\u00e4ksi sosiaalisen median muutoksen tunnistaminen.\n\nMotivaatio yhteiskunnalliseen keskusteluun tulee sek\u00e4 sis\u00e4isist\u00e4 ett\u00e4 ulkoisista motivaatiotekij\u00f6ist\u00e4. Sis\u00e4inen motivaatio koostui muun muassa teemojen henkil\u00f6kohtaisesta t\u00e4rkeydest\u00e4 ur-heilijoille, jolloin he haluavat ottaa osaa keskusteluun. Ulkoiset motivaatiotekij\u00e4t koostuivat mahdollisuudesta saada aikaan yhteiskunnallisia muutoksia sek\u00e4 esikuvallisuuden aseman tunnistamisesta. Esille tuotiin urheilijoiden poliittisesti sitoutumaton maine, jolloin osa urheilijoista koki keskustelun helpommaksi ilman poliittista latausta.\n\nRajoitetekij\u00e4t yhteiskunnalliseen keskusteluun osallistumiseen koostuivat muodollisesta ja ep\u00e4-muodollisesta sosiaalisesta kontrollista. Muodollinen sosiaalinen kontrolli oli hyvin v\u00e4h\u00e4ist\u00e4, sill\u00e4 se koostui l\u00e4hinn\u00e4 seura- ja maajoukkueelta tulleina ohjeistuksina sosiaalisen median k\u00e4yt\u00f6st\u00e4. Ep\u00e4muodollinen sosiaalinen kontrolli oli huomattavasti laajempaa. Suurin rajoitetekij\u00e4 oli koettu kompetenssin puute, jolloin keskusteluihin ei haluttu osallistua sill\u00e4 uhalla, ett\u00e4 saattaisi esimerkiksi loukata muita ihmisi\u00e4. Mahdollinen provosoituminen ja ajan puute koettiin tekij\u00f6iksi, jotka saivat vet\u00e4ytym\u00e4\u00e4n keskusteluista. Ep\u00e4muodollinen sosiaalinen kontrolli ilmeni my\u00f6s ulkoa tulevana kritiikkin\u00e4 silloin, kun urheilija osallistui keskusteluun. Osa urheilijoista oli kokenut ristiriitaa siin\u00e4, ett\u00e4 he tunsivat ymp\u00e4rilt\u00e4 tulevia odotuksia ottaa kantaa yhteiskunnalliseen keskusteluun, mutta niin tehdess\u00e4 he kuitenkin kohtasivat kritiikki\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This qualitative study examines the ways Finnish athletes use Twitter. It also examines motivational and limiting factors of athletes in the context of athlete activism in social media. The interest is the motivation of athletes in context of taking part in athlete activism. The study also aims to find factors that limits athletes\u2019 activism. The research material consists of thematic interviews with six active professional footballers, which were analyzed by means of theory-guiding analysis. Athletes represent both active athlete activists as well as less active actors. The study has been done in collaboration with Football Players Association of Finland (FPA).\n\nBased on the research data, athletes use Twitter for three different purposes. First Twitter is used as a spontaneous free time activity. The way footballers use Twitter is also guided by the athlete\u2019s identity, which is shown for example as advertising their own games. The third purpose athletes use Twitter is for athlete activism. It is shown as appropriate but also provocative conversations on Twitter. In this context athletes were also noted the change of social media that affected in the activism on social media.\n\nMotivation for athlete activism stems from both internal and external motivational factors. The internal motivation consisted of the personal importance of the themes. External motivational factors consisted of the opportunity to make a change and the importance of being a role model. The non-political reputation of athletes was highlighted in terms of making it easier for athletes to be activists without political background.\n\nThe factors that limited athlete activism consisted of formal and informal social control. Formal social control had been very minor and consisted mainly of instructions from the club and national team on the use of social media. Informal social control was much broader. The biggest limiting factor was the perceived lack of competence, which was shown as not wanting to take a part in the discussions at the risk of for example offending other people. The possible provocation and lack of time were also perceived as factors that led to withdrawing from the discussions. Informal social control also appeared as an external critique when being athlete activists. Some athletes had experienced a contradiction in the fact that they felt the expectations from around them to take a stand on the themes but when doing so they still faced criticism for doing it.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-09-29T05:53:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-09-29T05:53:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "\u201cMulla ei ole sit\u00e4 kompetenssia ja siihen menee tosi paljon aikaa\" : suomalaisjalkapalloilijoiden yhteiskunnallinen vaikuttaminen Twitteriss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202109295014", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "community", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen kontrolli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "jalkapalloilijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": 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