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[{"key": "dc.contributor.advisor", "value": "Itkonen, Hannu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Aarresola, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuikkanen, Tommi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-09-29T05:50:10Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-09-29T05:50:10Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77947", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 liikunnan yhteiskuntatieteiden pro gradu -tutkielmassa tarkastellaan suomalaisen jalkapallon p\u00e4\u00e4sarjaseuroja urheilun ammattimaistumisen n\u00e4k\u00f6kulmasta. Tarkastelussa ovat sek\u00e4 miesten p\u00e4\u00e4sarja, Veikkausliiga, ett\u00e4 naisten p\u00e4\u00e4sarja, Kansallinen Liiga. Urheiluseuratoiminnan juuret ovat suomalaisessa yhteiskunnassa olleet vahvasti vapaaehtoisessa kansalaistoiminnassa, mutta kuluneiden vuosikymmenten aikana globaalit muutokset urheilu- ja liikuntakulttuurissa kohti markkinallista viihdeurheilua ovat vaikuttaneet my\u00f6s kansalliseen urheilukulttuurimme. \nTutkielma muodostuu teoriaosuudesta sek\u00e4 empiirisest\u00e4 osuudesta. Teoriaosuus on muodoltaan kirjallisuuskatsaus, jossa muodostetaan kuva aihepiirin aiemmasta tutkimuksesta, kootaan tutkielman teoreettinen viitekehys sek\u00e4 asetellaan tutkielman tarkemmat tutkimuskysymykset. Tutkielman empiirisess\u00e4 osuudessa puolestaan pureudutaan tutkimuskysymyksiin asiantuntijahaastatteluiden, Kilpa- ja huippu-urheilun tutkimuskeskuksen toteuttaman seurakyselyn ja muiden t\u00e4ydent\u00e4vien aineistojen avulla. \nLiikuntakulttuurin muutoksen my\u00f6t\u00e4 Suomessa urheilu- ja liikuntaseurojen toiminta on eriytynyt ja monet seurat ovat alkaneet kehitty\u00e4 kohti ammattimaisempaa toimintaymp\u00e4rist\u00f6\u00e4. Korkeimmilla sarjatasoilla toimivat jalkapalloseurat ovat lajissaan t\u00e4m\u00e4n muutoksen k\u00e4rjess\u00e4, koska samalla organisatorisella kent\u00e4ll\u00e4 kilpailevien seurojen on pystytt\u00e4v\u00e4 vastaamaan muiden seurojen tuomaan kilpailuun. Kilpailullisten syiden lis\u00e4ksi ammattimaistumista edist\u00e4v\u00e4t institutionaaliset tekij\u00e4t, joihin lukeutuvat lajiliiton pakottavat normit, kuten liigalisenssiehdot, ja erin\u00e4iset kannustimet, kuten liigojen sis\u00e4isen rahanjaon perusteet.\nTutkielman aineiston perusteella Veikkausliigassa seurat jakautuvat taloudellisilta resursseiltaan kolmeen eri kategoriaan, jossa suurimmat taloudelliset resurssit omaavat seurat pystyv\u00e4t kehitt\u00e4m\u00e4\u00e4n toimintaansa pitk\u00e4j\u00e4nteisesti, kun taas heikommassa taloudellisessa asemassa olevat seurat joutuvat kamppailemaan t\u00e4ytt\u00e4\u00e4kseen liigalisenssin ehdot. Kansallisessa Liigassa seurojen profiilit sen sijaan ovat monimuotoisempia jakautuen nelj\u00e4\u00e4n eri kategoriaan, joissa seurojen toimintamallit eroavat toisistaan enemm\u00e4n kuin Veikkausliigassa. T\u00e4m\u00e4 johtuu muun muassa siit\u00e4, ettei Kansallisen Liigan organisatorinen kentt\u00e4 ole ehtinyt vakiintua samoin kuin Veikkausliigassa lyhyemm\u00e4n historiansa aikana. Naisten jalkapallo on kuitenkin viime vuosina alkanut ottaa yh\u00e4 enemm\u00e4n askeleita kohti markkinallista urheiluliiketoimintaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This master's thesis of the social sciences of sports examines the league clubs of Finnish football from the perspective of the professionalization of sports. Both the men's main league, Veikkausliiga, and the women's main league, the National League, are under review in this thesis. The roots of sports club activities in Finnish society have strongly been in voluntary civic activities, but in recent decades, global changes in sports culture towards more of a market-based environment have also affected our national sports culture.\nThe dissertation consists of a theoretical and an empirical part. The theoretical part consists of a literature review, in which a picture of the previous research in the field is formed, the theoretical framework of the dissertation is compiled, and the more detailed research questions of the dissertation are set. The empirical part of the dissertation, on the other hand, addresses research questions through expert interviews, a club survey conducted by the Research Institute for Olympic Sports and other supplementary materials.\nWith the change in Finnish sports culture, the activities of sports clubs have begun to diversify, and many clubs have begun to develop towards professionally operating environment. Clubs operating at the highest leagues are at the forefront of this change, as organizations competing in the same organizational field must be able to keep up with the. Secondly, professionalization is promoted by institutional reasons, which include the football federation\u2019s mandatory norms, such as league licenses, and other incentives such as the criteria for the distribution of revenue within the leagues.\nIt seems that in the Veikkausliiga, clubs are divided into three different categories in terms of their financial resources, where the clubs with the largest financial resources can develop their activities in the longer term, while clubs with a weaker financial position struggle to meet the conditions for the league license. In the National League, on the other hand, the profiles of the clubs are more diverse, divided into four different categories, where the goals and operating models of the clubs differ more than in the Veikkausliiga. This is due, among other things, to the fact that the organizational field of the National League has developed later than Veikkausliiga. However, in recent years, women\u2019s football has begun to take more and more steps towards the market-based sports business.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-09-29T05:50:10Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-09-29T05:50:10Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "110", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Suomalaisen jalkapallon liigaseurat ammattimaistumisen prosessissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202109295013", 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