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[{"key": "dc.contributor.advisor", "value": "Kiviniemi, Anne-Laure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kyll\u00f6nen, Emmi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-09-07T05:24:37Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-09-07T05:24:37Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77680", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessani k\u00e4sittelen kest\u00e4v\u00e4st\u00e4 kehityksest\u00e4 luotua kuvaa. Analysoitavaksi materiaaliksi olen valinnut Smogey -ekoalustan blogin kest\u00e4v\u00e4st\u00e4 kehityksest\u00e4. Tavoitteeni on analysoida, kuinka kirjoittaja luo representaation kest\u00e4v\u00e4st\u00e4 kehityksest\u00e4. \n\nK\u00e4yt\u00e4n analyysissani ty\u00f6kaluina diskurssianalyysia sek\u00e4 argumentaation keinoja. Diskurssianalyysi perustuu ajatukselle, ett\u00e4 kielenk\u00e4ytt\u00f6 on kontekstuaalista ja se, kuinka kielt\u00e4 k\u00e4yt\u00e4mme, muokkaa todellisuutta. Argumentaation analysoinnissa hy\u00f6dynn\u00e4n tarkemmin k\u00e4sitteit\u00e4 logos, pathos ja ethos, jotka viittaavat j\u00e4rkeilyyn, toisten vakuuttamiseen tunteisiin vedoten sek\u00e4 puhujan itsest\u00e4\u00e4n luomaan kuvaan oman puheen kautta.\n\n13 blogiartikkelista olen valinnut vain nelj\u00e4, joissa aihetta k\u00e4sitell\u00e4\u00e4n mahdollisimman yleisell\u00e4 tasolla ilman yksityiskohtaisempia, \u201dvihreit\u00e4\u201d projekteja. Analysoin t\u00e4t\u00e4 aineistoani logos-, pathos- ja ethos -luokittelun avulla. Logos -kategoriassa keskityin kirjoittajan esitt\u00e4miin faktoihin, j\u00e4rkeilyyn, tarkkoihin tietoihin, esimerkkeihin sek\u00e4 uskottavuuden luomiseen. Pathos -kategoriassa tarkastelin voimakkaiden sanavalintojen k\u00e4ytt\u00f6\u00e4, pilkkaavan tai alentavan s\u00e4vyn k\u00e4ytt\u00f6\u00e4 sek\u00e4 liioittelua. Ethos -kategoriassa tarkkailin sit\u00e4, millaisen kuvan kirjoittaja itsest\u00e4\u00e4n luo omien voimakkaiden sanavalintojensa, my\u00f6nnytysten sek\u00e4 arkisten ekoteko-ohjeistusten kautta. \n\nMahdollisimman konkreettisilla ja perustelluilla neuvoilla blogin kirjoittaja yritt\u00e4\u00e4 saada lukijat kannustettua toteuttamaan arkisia ekotekoja. H\u00e4n tukee omia perustelujaan faktoin, esimerkein, poliittisin auktoriteetein sek\u00e4 tutkimuksiin viitaten. Kirjoittajan k\u00e4ytt\u00e4m\u00e4t voimakkaat sanavalinnat ja kertomat tarkat tiedot luovat kuvan henkil\u00f6st\u00e4, joka on sitoutunut aiheeseen ja kokeen aiheen hyvin t\u00e4rke\u00e4ksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-09-07T05:24:37Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-09-07T05:24:37Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "22", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "argumentaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pathos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ethos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "logos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "La repr\u00e9sentation du d\u00e9veloppement durable dans le blog Smogey", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202109074799", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romance Philology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "307", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "blogit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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