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[{"key": "dc.contributor.advisor", "value": "Niemi-Pyntt\u00e4ri, Risto", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Berg, Roosa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-09-02T06:53:24Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-09-02T06:53:24Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77637", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kirjojen kustantamisessa taide ja liiketoiminta liittyv\u00e4t tiiviisti toisiinsa. T\u00e4ss\u00e4 tutkimuksessa pureudutaankin tutkimaan kirjailijan osuutta kirjamarkkinoinnissa. Aiheesta on olemassa sangen v\u00e4h\u00e4n tutkimusta, vaikka aihe koskettaakin jollain tapaa jokaista kirjailijaa. \n\nTutkielmassa selvitet\u00e4\u00e4n, kuinka kirjailijat kokevat osuutensa kirjamarkkinoinnissa ja kuinka kustantamoiden ty\u00f6ntekij\u00e4t kokevat kirjailijan osuuden kirjamarkkinoinnissa. Lis\u00e4ksi selvitet\u00e4\u00e4n, kuinka sosiaalinen media vaikuttaa kirjamarkkinointiin ja mit\u00e4 haastatellut ryhm\u00e4t ovat t\u00e4st\u00e4 mielt\u00e4. Tutkielmaa varten haastateltiin kolmea kirjailijaa sek\u00e4 nelj\u00e4\u00e4 kustantamon ty\u00f6ntekij\u00e4\u00e4. Haastatteluita analysoitiin teemoittelun keinoin.\n\nTutkielman tuloksena voidaan todeta, ett\u00e4 kirjailija ja kustantaja kokevat kirjailijan osuuden kirjamarkkinoinnissa suunnilleen samankaltaisena. Vastuu kirjamarkkinoinnista on molempien ryhmien mielest\u00e4 yh\u00e4 kustantajalla. Kirjailijan osallistuminen yleens\u00e4 markkinointiin ja sen suunnitteluun esimerkiksi ideoimalla kirjan kohderyhm\u00e4\u00e4. Kirjailijan sosiaalisen median k\u00e4ytt\u00f6 on vapaaehtoista, ja kirjailijalla on vapaus luoda haluamanlaisiaan sis\u00e4lt\u00f6j\u00e4. Kirjailijat ovat tarkkoja rajoistaan siin\u00e4, mit\u00e4 haluavat tuoda julkisuuteen. Sosiaalinen media on muuttanut kirjamarkkinointia viime vuosina merkitt\u00e4vist\u00e4 ja suurin osa markkinoinnista tapahtuukin siell\u00e4. Vaikuttajien merkitys kirjojen markkinoijina ja tekij\u00f6in\u00e4 on noussut vuosien saatossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-09-02T06:53:24Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-09-02T06:53:24Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjamarkkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjamarkkinat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Taiteilija kohtaa kaupallisuuden : kirjailijan osallistuminen kirjamarkkinointiin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202109024761", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kirjoittaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Creative writing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3041", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kirjallisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kirjailijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kustantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kirjailijuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kirjallisuussosiologia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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