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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen, Sirpa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ollikka, Niko", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-09-01T10:01:29Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-09-01T10:01:29Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77628", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Videopeli-ala on yksi maailman tasaisimmin kasvavista aloista ja sen on arvioitu olevan noin 139 \nmiljoonan dollarin arvoinen vuonna 2021. Videopelej\u00e4 ei en\u00e4\u00e4 n\u00e4hd\u00e4 p\u00e4\u00e4asiallisesti lasten ja \nnuorten aktiviteettina vaan niist\u00e4 on tullut vakavasti otettava harrastus tai jopa potentiaalinen ura. \nKuitenkin l\u00e4hes kaikki kaupallinen menestys vaatii my\u00f6s aktiivisen markkinoinnin ja vaikuttavat \nmainokset taakseen. Videopelej\u00e4 on tutkittu aikaisemmin, mutta pelien mainoksia k\u00e4sittelevi\u00e4 \ntutkimuksia ei juurikaan ole tehty pelien sis\u00e4isten mainosten tutkimisen lis\u00e4ksi yht\u00e4\u00e4n. \nT\u00e4ss\u00e4 tutkimuksessa keskityttiin tutkimaan suomalaisen Remedy Entertainmentin pelien \nkuvamainoksia visuaalisen suunnittelun perspektiivist\u00e4. Tavoitteena oli tunnistaa visuaalisen \nsuunnittelun keinoja v\u00e4litt\u00e4\u00e4 eri merkityksi\u00e4 sek\u00e4 pohtia mit\u00e4 ne viestiv\u00e4t peleist\u00e4. Tutkimuksen \nviitekehykseksi valittiin Kress ja van Leeuwenin (2006) luoma monimodaalisen \ndiskurssintutkimuksen tutkimusmalli. \nTutkimus osoitti, ett\u00e4 valittujen videopeli mainokset v\u00e4littiv\u00e4t katsojalle peleist\u00e4 kahdenlaista \nviesti\u00e4, sek\u00e4 pelimaailman sis\u00e4ist\u00e4 informaatiota sek\u00e4 oikean maailman tietoa. Mainoksissa nousivat \nesille toistuvasti my\u00f6s kontekstin ymm\u00e4rrys sek\u00e4 peli- ja kulttuuritietoisuus intertekstuaalisten \nviittausten ymm\u00e4rt\u00e4mist\u00e4 tukevana keinona. Siten kohderyhm\u00e4ymm\u00e4rryksen t\u00e4rkeys painottui \nmainosten suunnittelijan n\u00e4k\u00f6kulmasta sek\u00e4 mainoksen toimivuuden kannalta. Mainokset my\u00f6s \nk\u00e4yttiv\u00e4t et\u00e4isyytt\u00e4 tehokeinona tunteiden her\u00e4tt\u00e4misess\u00e4 ja suhteen muodostamisessa pelihahmon \nja katsojan v\u00e4lill\u00e4. Lis\u00e4ksi tutkimuksessa selvisi, ett\u00e4 tietyt markkinoinnissa yleisesti k\u00e4yt\u00f6ss\u00e4 olevat \nrakenteet toimivat my\u00f6s uuden median kontekstissa, joskin sovelletuin tavoin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-09-01T10:01:29Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-09-01T10:01:29Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "88", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "visual grammar", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Designing meaning : a visual design analysis of remedy entertainment\u2019s video game advertisements", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202109014753", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "visuaalinen suunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "videopelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "visual design", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "advertising", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodality", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "video games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": 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