Case study : utilisation of marketing automation technology in industrial B2B-company

Case study utilisation of marketing automation technology in industrial B2B-company

Bibliographic Details
Main Author: Hyvärinen, Katja
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
marketing analytics
lead management
automaatio
markkinointi
yritysmarkkinointi
automation
marketing
business-to-business marketing
Online Access: https://jyx.jyu.fi/handle/123456789/77432
Description
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