Internationalization of Finnish digital service firms

Globalisaation ja digitalisaation myötä palvelusektorin kansainvälistyminen on kasvanut merkittävästi viime vuosikymmenien aikana. Lisäksi nämä edistysaskeleet ovat luoneet uusia liiketoiminta mahdollisuuksia, kuten digitaalisten palveluiden luominen/tuottaminen. Aiemmat yritysten kansainvälistymist...

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Main Author: Palkio, Lilli
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/77371
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author Palkio, Lilli
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Palkio, Lilli Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Palkio, Lilli Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Palkio, Lilli
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description Globalisaation ja digitalisaation myötä palvelusektorin kansainvälistyminen on kasvanut merkittävästi viime vuosikymmenien aikana. Lisäksi nämä edistysaskeleet ovat luoneet uusia liiketoiminta mahdollisuuksia, kuten digitaalisten palveluiden luominen/tuottaminen. Aiemmat yritysten kansainvälistymistä koskevat tutkimukset ovat kuitenkin keskittyneet pitkälti tuotantoteollisuuteen ja olemassa olevat teoriat ovat luotu ennen digitali-soitumista. Tässä tutkimuksessa näkökulma kansainväistymiseen on modernimpi ja tutkimus keskittyy digitaalisten palveluviejien kansainvälistymisprosessiin. Tutkimus rajattiin koskemaan Suomalaisia digitaalisia palveluvientiyrityksiä, jotka ovat laajentuneet ulkomaisille markkinoille viime aikoina. Käsitys prosessista saatiin pitämällä neljä puolistrukturoitua haastattelua. Laadullisen tutkimuksen avulla pyrkimys oli tutkia ja lisätä ymmärrystä digitaalisten palveluvientiyritysten kansainvälistymisestä. Lisäksi tämä työ pyrki selvittämään, miten fyysinen etäisyys, verkostot ja yrittäjähenkisyys vaikuttivat ulkomaille laajentumiseen tässä yhteydessä. Tulokset osoittavat, että suomalaisten digitaalisten palveluyritysten kansainvälistyminen alkaa pian perustamisen jälkeen. Tärkeimmät syyt ja motivaatio ulkomaille laajentumiseen ovat halu kasvattaa liiketoimintaa, rajoitetut mahdollisuudet kotimaan markkinoilla sekä yrittäjän/johdon orientaatio kansainvälistymistä kohtaan. Digitaalisen palveluyrityksen fyysinen läsnäolo kohdemarkkinoilla riippuu palvelun luonteesta ja se määräytyy aineettomien/konkreettisten tekijöiden perusteella. Markkinavalinta perustuu strategisiin tekijöihin, kuten kilpailutilanteeseen sekä maan sosioekonomiseen tilanteeseen. Tulokset osoittavat, että fyysinen etäisyys markkinoista vaikuttaa eniten markkinavalintaan, kun taas verkostoilla ja yrittäjähenkisyydellä on merkittävä rooli kansainvälistymiselle välttämättömän resurssien, osaamisen ja tuen tarjoajina. Koska Suomen markkinat ovat rajalliset, kansainvälistyminen voidaan tulosten perusteella nähdä väistämättömänä vaiheena suomalaisille palveluyrityksille, kun tähtäimessä on liiketoiminnan kasvattaminen. With the facilitating effect of both globalization and digitalization internationalization efforts of service sector have seen a substantial growth within the past decades. Furthermore, these advances have paved the way contemporary business opportunities, such as efficient creation/distribution of digital services. However, much of the previous research focusing on firm internationalization concerns the manufacturing industry and the existing theories have been created in the predigital era. Therefore, this study took a more modern perspective and focused on the internationalization process of digital service firms. This study was further limited to Finnish digital service firms which have lately broadened their business to foreign markets. To gain insight of the process, four semi-structured interviews were conducted. With a qualitative research this study aimed to explore and deepen the understanding of how such firms move to foreign markets. Furthermore, this study aimed to highlight the influence of physical distance, networks, and entrepreneurial behavior for the foreign expansion in the given context. The findings show that the internationalization process of Finnish digital service firms starts early after the establishment. Main reasons and motivation for foreign expansion emerges from strive for business growth, limited home markets and entrepreneurial/managerial orientation towards international operations. Online/offline presence of a digital service firm within the target market is dependent on the intangible/tangible factors of the offering. Moreover, market selection is based on strategic reasons, such as level of competition and socioeconomic factors. Hence, the physical distance has a significant influence on the market-selection, whereas networks and entrepreneurial behaviour is relevant in terms of providing essential support, resources, and capabilities for the internationalization as a whole. Furthermore, foreign expansion can be considered as a necessary step when a Finnish digital service firm aims for business growth since the home market are limited.
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spellingShingle Palkio, Lilli Internationalization of Finnish digital service firms digital service firm physical distance entrepreneurial behaviour Yrittäjyys Entrepreneurship 20422 palvelut kansainvälistyminen yrittäjyys kansainväliset markkinat liiketoiminta verkostot services internationalisation entrepreneurship international market business networks (societal phenomena)
title Internationalization of Finnish digital service firms
title_full Internationalization of Finnish digital service firms
title_fullStr Internationalization of Finnish digital service firms Internationalization of Finnish digital service firms
title_full_unstemmed Internationalization of Finnish digital service firms Internationalization of Finnish digital service firms
title_short Internationalization of Finnish digital service firms
title_sort internationalization of finnish digital service firms
title_txtP Internationalization of Finnish digital service firms
topic digital service firm physical distance entrepreneurial behaviour Yrittäjyys Entrepreneurship 20422 palvelut kansainvälistyminen yrittäjyys kansainväliset markkinat liiketoiminta verkostot services internationalisation entrepreneurship international market business networks (societal phenomena)
topic_facet 20422 Entrepreneurship Yrittäjyys business digital service firm entrepreneurial behaviour entrepreneurship international market internationalisation kansainväliset markkinat kansainvälistyminen liiketoiminta networks (societal phenomena) palvelut physical distance services verkostot yrittäjyys
url https://jyx.jyu.fi/handle/123456789/77371 http://www.urn.fi/URN:NBN:fi:jyu-202108164535
work_keys_str_mv AT palkiolilli internationalizationoffinnishdigitalservicefirms