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[{"key": "dc.contributor.advisor", "value": "Marttiin, Pentti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ranta, Niilo", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-08-11T06:29:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-08-11T06:29:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77315", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ulkoinen linkitys on ulkoisen hakukoneoptimoinnin osa-alue, jolla on vaikutusta verkkotunnuksen menestykseen Googlen hakutuloksissa. Hakukoneoptimointi eli SEO jaetaan tyypillisesti sis\u00e4iseen ja ulkoiseen optimointiin, joista ulkoinen linkitys edustaa j\u00e4lkimm\u00e4ist\u00e4. Ulkoisen linkityksen vaikutusten tarkka analysointi vaatii linkin anatomian eli teknisen rakenteen tuntemista. Rakenteen hahmottamisen my\u00f6t\u00e4 linkin toiminta kahden verkkotunnuksen v\u00e4lill\u00e4 on helpompi ymm\u00e4rt\u00e4\u00e4, kuten my\u00f6s ulkoisen linkityksen k\u00e4yt\u00e4nn\u00f6n toteutus eli linkkien rakentaminen. Googlen algoritmihistorian l\u00e4pik\u00e4yminen on tarkasteltaessa ulkoisen linkityksen vaikutuksia nykyp\u00e4iv\u00e4n n\u00e4k\u00f6kulmasta. N\u00e4in pystyt\u00e4\u00e4n my\u00f6s tekem\u00e4\u00e4n tarkka havainto siit\u00e4, miten Googlen sivuja arvosteleva PageRank-algoritmi toimii t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4. T\u00e4m\u00e4n tutkielman tarkoitus on selvitt\u00e4\u00e4 mill\u00e4 eri tavoin ulkoinen linkitys vaikuttaa verkkotunnuksen menestykseen hakukonetulokissa. Tutkielma toteutetaan kuvailevana kirjallisuuskatsauksena, jossa l\u00e4hdeaineistona k\u00e4ytet\u00e4\u00e4n kattavasti alan tieteellist\u00e4 julkaisuja ja muuta kirjallisuutta. Akateemisessa l\u00e4hdekirjallisuudessa painotetaan uusimpia julkaisuja, joita alan asiantuntijasivustot t\u00e4ydent\u00e4v\u00e4t. Ulkoisen linkityksen vaikutukset on sidottu vahvasti seuraaviin asioihin: mink\u00e4lainen on inbound-linkin rakenne, mink\u00e4laisesta kontekstista linkki on per\u00e4isin ja mit\u00e4 keinoja linkin hankintaan on k\u00e4ytetty. Ulkoisen linkityksen hankinta on tiiviisti yhteydess\u00e4 SEO:n toteutusmoraaliin, joka jakautuu Googlen ohjeistuksen mukaiseen oikeaoppiseen ja manipulatiiviseen toimintaan. Mik\u00e4li verkkotunnukseen kohdistuu negatiivinen vaikutus, on se mahdollinen seuraus hakukoneen s\u00e4\u00e4nt\u00f6jen vastaisesta toiminnasta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "External linking is a field of search engine optimization (SEO), which impacts a domain\u2019s success in Google\u2019s search result pages. Search engine optimization is typically divided into on-page and off-page optimization, of which external linking represents the latter. Accurate analysis of the effects of external linking cause requires knowledge of the anatomy and technical structure of the link. By knowing the structure of the hyperlink, the connection of two domains is easier to understand. Knowing Google\u2019s algorithm history is for understanding the effects of external linking, from today\u2019s perspective. This also enables accurate observations of how the Google PageRank algorithm works today. The purpose of this study is to find out the different ways in which external linking affects the success of a domain in search engine result pages (SERP). The research is implemented as a descriptive literature review, in which scientific publications within and outside the field of SEO are used as source material. The academic literature is focused on the latest publications, which are supplemented by expert sites in the SEO field. The effects of external linking are strongly tied to the following factors: the structure of the inbound link, the context of the source of the link, and the means by which the backlink was obtained. Acquisition of external linking is closely related to the implementation ethics of SEO, which are divided into legal and manipulative activities, in accordance with Google's guidelines. If a domain is negatively impacted, it is typical result of illegal search engine activity.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-08-11T06:29:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-08-11T06:29:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "37", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "SEO", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ulkoinen SEO", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "linkkien rakentaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ulkoisen linkityksen vaikutus verkkotunnuksen hakukonesijoitukseen Googlessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202108114481", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakuohjelmat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "linkitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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