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[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Riekkinen, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kokkinen, Johanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-08-04T06:10:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-08-04T06:10:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77276", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "E-urheilu ilmi\u00f6n\u00e4 on kasvanut viime vuosina tasaisen nopeasti varsinkin nuorten keskuudessa ymp\u00e4ri maailmaa. Suosion kasvun my\u00f6t\u00e4 monet perinteiset urheiluorganisaatiot ovat perustaneet e-urheiluliigoja ja hankkineet omia e-urheilutiimej\u00e4 tavoitteenaan houkutella erityisesti digimaailmassa viihtyv\u00e4\u00e4 nuorta \nyleis\u00f6\u00e4 lajin pariin. Yksi t\u00e4llaisista urheiluorganisaatioista on Formula 1. Jotta e-urheilua voidaan hy\u00f6dynt\u00e4\u00e4 esimerkiksi markkinoinnissa, on t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4 \nkuluttamiseen vaikuttavia motivaatiotekij\u00f6it\u00e4. T\u00e4m\u00e4n tutkielman tavoitteena on selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t motivoivat kuluttamaan Formula 1:\u00e4 ja F1 Esportsia ja \nonko motiivien v\u00e4lill\u00e4 mahdollisesti eroja. Tutkimus toteutettiin kirjallisuuskatsauksena ja puolistrukturoituna m\u00e4\u00e4r\u00e4llisen\u00e4 kyselytutkimuksena. Kirjallisuuskatsauksen perusteella laadittiin teoreettinen viitekehys, jota testattiin empiirisess\u00e4 osiossa. Empiirisen tutkimuksen keskeisimm\u00e4t tulokset ovat, ett\u00e4 arjesta pakeneminen ja uutuus vaikuttavat merkitt\u00e4v\u00e4sti Formula 1:n kuluttamiseen. F1 Esportsin kuluttamiseen viitekehyksen ulottuvuuksilla ei havaittu olevan tilastollisesti merkitsev\u00e4\u00e4 vaikutusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As a phenomenon, eSports has grown steadily around the world in recent years, especially among young people. With the growth in popularity, many traditional sports organizations have set up eSports leagues and acquired their own eSports teams with the aim of attracting especially young audiences, who enjoy the digital world. One such sports organization is Formula 1. To utilize eSports for example in marketing, it is important to understand the motivating factors that influence consumption. The aim of this thesis is to find out which factors motivate to consume Formula 1 and F1 Esports and whether there are possible differences between the motives. The study was conducted as a literature review and as a semi-structured quantitative questionnaire survey. Based on the literature review, a theoretical framework was developed and tested in the empirical section. The main results of the empirical study are that escape from everyday life and novelty have a significant effect on the consumption of Formula 1. The dimensions of the framework were not found to have a statistically significant effect on F1 Esports consumption.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-08-04T06:10:43Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-08-04T06:10:43Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "F1 Esports", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "E-urheilun vs. perinteisen urheilun kuluttamisen motiivit : case Formula 1", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202108044444", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Formula 1 -luokka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elektroninen urheilu", "language": null, 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