Facilitators and impediments of agile marketing software implementation : case digital Kanban board

Facilitators and impediments of agile marketing software implementation case digital Kanban board

Bibliographic Details
Main Author: Turkki, Iiro
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
agile marketing
ICT implementation
ICT adoption
kanban
ketterät menetelmät
digitaalinen markkinointi
tieto- ja viestintätekniikka
markkinointi
agile methods
digital marketing
information and communications technology
marketing
Online Access: https://jyx.jyu.fi/handle/123456789/77076
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author Turkki, Iiro
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Turkki, Iiro Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Turkki, Iiro
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spellingShingle Turkki, Iiro Facilitators and impediments of agile marketing software implementation : case digital Kanban board agile marketing ICT implementation ICT adoption kanban ketterät menetelmät digitaalinen markkinointi tieto- ja viestintätekniikka markkinointi agile methods digital marketing information and communications technology marketing
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title Facilitators and impediments of agile marketing software implementation : case digital Kanban board
title_full Facilitators and impediments of agile marketing software implementation : case digital Kanban board
title_fullStr Facilitators and impediments of agile marketing software implementation : case digital Kanban board Facilitators and impediments of agile marketing software implementation : case digital Kanban board
title_full_unstemmed Facilitators and impediments of agile marketing software implementation : case digital Kanban board Facilitators and impediments of agile marketing software implementation : case digital Kanban board
title_short Facilitators and impediments of agile marketing software implementation
title_sort facilitators and impediments of agile marketing software implementation case digital kanban board
title_sub case digital Kanban board
title_txtP Facilitators and impediments of agile marketing software implementation : case digital Kanban board
topic agile marketing ICT implementation ICT adoption kanban ketterät menetelmät digitaalinen markkinointi tieto- ja viestintätekniikka markkinointi agile methods digital marketing information and communications technology marketing
topic_facet ICT adoption ICT implementation agile marketing agile methods digitaalinen markkinointi digital marketing information and communications technology kanban ketterät menetelmät marketing markkinointi tieto- ja viestintätekniikka
url https://jyx.jyu.fi/handle/123456789/77076 http://www.urn.fi/URN:NBN:fi:jyu-202107124261
work_keys_str_mv AT turkkiiiro facilitatorsandimpedimentsofagilemarketingsoftwareimplementationcasedigitalkanbanboar

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