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[{"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Niininen, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Turkki, Iiro", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-07-12T05:35:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-07-12T05:35:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/77076", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viime vuosina ketter\u00e4 markkinointi on kasvattanut suosiotaan digitaalisen markkinoinnin toimistoissa. Aikaisemmin ketterist\u00e4 menetelmist\u00e4 pystyiv\u00e4t nauttimaan vain ohjelmistoalan yritykset, mutta nyky\u00e4\u00e4n menetelm\u00e4t on otettu k\u00e4ytt\u00f6\u00f6n my\u00f6s markkinoinnin alalla. Digitaalinen markkinointi on nopeasti kehittyv\u00e4 ja jatkuvasti kilpaillumpi ala, mink\u00e4 takia ketter\u00e4t menetelm\u00e4t n\u00e4hd\u00e4\u00e4n mahdollisuutena luoda lis\u00e4arvoa asiakkaille ja t\u00e4ten kasvattaa yrityksen kilpailuetua. Osana yrityksen ketteryytt\u00e4 digitaalinen Kanban-ty\u00f6kalu mahdollistaa sujuvamman projektinhallinnan. Ketter\u00e4t menetelm\u00e4t ja Kanban auttavat projektien ja prosessien tehostamisessa ja luovat lis\u00e4arvoa asiakkaille. T\u00e4m\u00e4n tutkimuksen tavoitteena on parantaa ymm\u00e4rryst\u00e4 siit\u00e4 miten digitaalisen markkinoinnin yritys voi ottaa k\u00e4ytt\u00f6\u00f6n tieto- ja viestint\u00e4tekniikan (ICT) ty\u00f6kalun, ja mitk\u00e4 ovat uuden teknologian k\u00e4ytt\u00f6\u00f6noton mahdollistajat ja esteet. Teoriaosuudessa k\u00e4sitell\u00e4\u00e4n ketter\u00e4n markkinoinnin, Kanbanin sek\u00e4 tieto- ja viestint\u00e4tekniikan k\u00e4ytt\u00f6\u00f6noton taustoja. T\u00e4ss\u00e4 tutkimuksessa on k\u00e4ytetty Honeycutt ym. (2005) viitekehyst\u00e4 myynnin automatisoinnin k\u00e4ytt\u00f6\u00f6notosta. Tutkimuksen tulokset selvitt\u00e4v\u00e4t mitk\u00e4 tekij\u00e4t mahdollistavat tai est\u00e4v\u00e4t digitaalisen Kanban -ty\u00f6kalun k\u00e4ytt\u00f6\u00f6noton. Tulokset tuovat yrityksen johdolle arvokasta lis\u00e4tietoa ketterien menetelmien ja Kanbanin k\u00e4ytt\u00f6\u00f6noton eri vaiheista. Eri vaiheita ovat suunnittelu, viestint\u00e4 sek\u00e4 arviointi, joista jokainen vaihe voi vaikuttaa uuden teknologian k\u00e4ytt\u00f6\u00f6nottoon joko positiivisesti tai negatiivisesti.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "During the last years, agile marketing methods have gained much attention among marketing agencies operating in digital performance marketing. Agile organizations and concepts used to be the luxury of software development, but now agile methods have been adopted by marketers. Digital marketing industry is fast-changing and constantly more competitive, so agile marketing is seen as a possibility to create extra value to customers and increase firm\u2019s competitiveness. As part of organizational agility, a digital Kanban board is a project management tool that is used to run dynamic projects. Together with agile marketing methods, Kanban board can help marketing companies to im-prove project management processes and serve their clients better. The goal of this research is to increase the understanding of information and communica-tion technology (ICT) implementation and provide valuable information on facilitators and impediment of implementing and adopting digital Kanban board in digital marketing agency. The theoretical background contains the concepts of agile marketing and Kanban, and ICT implementation. The frame-work used in this study is adopted from Honeycutt et al. (2005) sales force au-tomation implementation framework. The case study provides findings on the facilitators and impediments of digital Kanban board implementation, giving valuable information to managers who are looking to adopt agile marketing technology in a company. The findings identify several factors from planning, communication, and evaluation phases that can affect ICT implementation process either positively or negatively.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-07-12T05:35:13Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-07-12T05:35:13Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "agile marketing", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ICT implementation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ICT adoption", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kanban", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Facilitators and impediments of agile marketing software implementation : case digital Kanban board", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202107124261", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ketter\u00e4t menetelm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tieto- ja viestint\u00e4tekniikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "agile methods", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digital marketing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "information and communications technology", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "marketing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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