The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Influencer marketing has been on the rise in recent years, and most brands have collaborated with social media influencers. Hence, scholars have studied the topic focusing on the effects of influencer credibility on brand awareness, attitude towards the brand and the advertisement, and purchase inte...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/76963 |