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products
consumer behaviour
marketing
sustainable development
influencing
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http://www.yso.fi/onto/yso/p2862
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8470
http://www.yso.fi/onto/yso/p1657
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Kiss, Réka
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Kiss, Réka
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Kiss, Réka
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Kiss, Réka
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
influencer
influencer credibility
vaikuttajamarkkinointi
sosiaalinen media
markkinointi
Instagram
uskottavuus
digitaalinen markkinointi
influencer marketing
social media
marketing
credibility
digital marketing
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Markkinointi
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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impact of influencer credibility on purchase intention in the endorsement of sustainable products
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
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influencer
influencer credibility
vaikuttajamarkkinointi
sosiaalinen media
markkinointi
Instagram
uskottavuus
digitaalinen markkinointi
influencer marketing
social media
marketing
credibility
digital marketing
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Instagram
credibility
digitaalinen markkinointi
digital marketing
influencer
influencer credibility
influencer marketing
marketing
markkinointi
social media
sosiaalinen media
uskottavuus
vaikuttajamarkkinointi
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http://www.urn.fi/URN:NBN:fi:jyu-202107024150
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