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[{"key": "dc.contributor.advisor", "value": "Ojakangas, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pernu, Eetu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-07-01T05:48:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-07-01T05:48:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76926", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisaation edetess\u00e4 internet kietoutuu yh\u00e4 vahvemmin osaksi jokap\u00e4iv\u00e4isi\u00e4 k\u00e4yt\u00e4nt\u00f6j\u00e4mme. Internetin vaikutuksen lis\u00e4\u00e4ntymiseen liittyy kuitenkin my\u00f6s ik\u00e4vi\u00e4 lieveilmi\u00f6it\u00e4, joista osa on ollut kiivaan jul kisen keskustelun aiheena.\nDigitaalisten meemien k\u00e4ytt\u00f6 viestinn\u00e4ss\u00e4 on internetin alakulttuureista valtavirtaan noussut ilmi\u00f6, johon \ns\u00e4\u00e4nn\u00f6llisen netink\u00e4ytt\u00e4j\u00e4n on vaikea olla t\u00f6rm\u00e4\u00e4m\u00e4tt\u00e4. Usein meemej\u00e4 n\u00e4hd\u00e4\u00e4n perusvireelt\u00e4\u00e4n humoristisina ja kuvamuotoisina ja niit\u00e4 my\u00f6s varioidaan sek\u00e4 imitoidaan. Meemit voidaan kuitenkin ymm\u00e4rt\u00e4\u00e4 sosiaalisesti konstruoivina, intentionaalisenkin vaikuttamisen keinoina, mink\u00e4 vuoksi niit\u00e4 ei kannattaisi viestinn\u00e4n tapana ohittaa pelk\u00e4ll\u00e4 olankohautuksella. Poliittisilla meemeill\u00e4 viitataan sellaisiin meemeihin, joilla pyrit\u00e4\u00e4n ottamaan kantaa poliittisiin kysymyksiin ja aikaansaamaan poliittisia vaikutuksia. \nYlilauta on suomalainen anonyymi keskustelualusta, joka pohjautuu kansainv\u00e4lisiin esikuviin, kuten \n4chaniin ja on tunnettu erityisesti l\u00f6yhist\u00e4 s\u00e4\u00e4nn\u00f6ist\u00e4 sek\u00e4 sis\u00e4piirikulttuurista, jotka ovat aiemman tutkimuksen valossa osoittautuneet ongelmallisiksi yhteiskunnallisten normien suhteen. Ylilaudalla esiintyy\nrunsaasti esimerkiksi naisvihamielisi\u00e4 diskursseja, mink\u00e4 lis\u00e4ksi Ylilautaa ja sen kansainv\u00e4lisi\u00e4 esikuvia \non pidetty my\u00f6s internetin keskeisin\u00e4 meemitehtaina.\nTutkimuksessa tutkittiin sit\u00e4, miten suomalaisen politiikan yht\u00e4 keskeisimmist\u00e4 k\u00e4rkihahmoista k\u00e4sitel l\u00e4\u00e4n meemeiss\u00e4. Ylilauta vaikutti vahvan meemikulttuurinsa perusteella hyv\u00e4lt\u00e4 kohteelta. Tutkimusmetodeina k\u00e4ytettiin laadullista sis\u00e4ll\u00f6nanalyysia, virtuaalista etnografiaa sek\u00e4 kuvantulkinnan keinoja. Ylilaudan keskusteluita tarkkailtiin yli vuoden ajan ja t\u00e4m\u00e4n perusteella aineistoksi valittiin tyypillisi\u00e4 Ylilaudalla esiintyvi\u00e4 Sanna Mariniin liittyvi\u00e4 meemej\u00e4. Teoreettisena taustana tutkimuksessa k\u00e4ytettiin erityisesti meemien teoriaa, aiempaa tutkimusta Ylilaudasta sek\u00e4 samankaltaisista alustoista, huumorin teoriaa ja tutkimusta naisten representaatioista. \nAnalyysin perusteella havaittiin, ett\u00e4 k\u00e4sitellyist\u00e4 meemeist\u00e4 suurin osa kohdistui merkitt\u00e4viss\u00e4 m\u00e4\u00e4rin \nMarinin henkil\u00f6\u00f6n. Monissa meemeiss\u00e4 k\u00e4siteltiin my\u00f6s naiseutta tavalla tai toisella. Useimmissa oli mukana jokin loukkaava elementti, joskin t\u00e4m\u00e4nkin aineiston perusteella k\u00e4vi selv\u00e4ksi, ett\u00e4 meemit ovat monimerkityksellisi\u00e4. Osa meemeist\u00e4 oli Marinin suhteen kontingentteja, mink\u00e4 lis\u00e4ksi meemeiss\u00e4 oli mukana selv\u00e4sti Marinia ihaileviakin merkityksi\u00e4. Osa meemeist\u00e4 sis\u00e4lsi selvi\u00e4 ja intentionaalisia poliittisia \nmerkityksi\u00e4. Tutkimus tukee aiempia tutkimuksia, joiden perusteella Ylilaudalla esiintyy runsaasti naisia \nloukkaavaa sis\u00e4lt\u00f6\u00e4. Tulokset tukevat my\u00f6s aiempaa teoriaa meemien luonteesta ja ominaisuuksista.\nVaikka tutkimus k\u00e4sitteli ammattipoliitikkoon ja p\u00e4\u00e4ministeriin liittyvi\u00e4 meemej\u00e4, niin merkitt\u00e4v\u00e4 osa \nniist\u00e4 k\u00e4sitteli kuitenkin ensisijaisesti muita kuin p\u00e4iv\u00e4npoliittisia teemoja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-07-01T05:48:21Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-07-01T05:48:21Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "96", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "\"Mj\u00e4yyyy oon kissa :3\" : Sanna Marin -meemit Ylilauta-keskustelualustalla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202107014114", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Valtio-oppi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Political Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "208", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "meemit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "huumori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mediakritiikki", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokeskustelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "", "language": null, "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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