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[{"key": "dc.contributor.author", "value": "Natunen, Veera", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-30T09:13:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-30T09:13:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76909", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Samalla kun ihmisen aiheuttamasta ilmastonmuutoksesta johtuvat uhat on dokumentoitu yh\u00e4 enenev\u00e4ss\u00e4 m\u00e4\u00e4rin ja yh\u00e4 tarkemmin, kansalaisten osallistamisesta on tullut yh\u00e4 kiireellisemp\u00e4\u00e4. Vaikka ei yksist\u00e4\u00e4n riitt\u00e4v\u00e4\u00e4, kuluttajien tietoisesti valitsemat ilmastoyst\u00e4v\u00e4lliset elintavat tarjoavat mahdollisuuden v\u00e4litt\u00f6miin ja huomattaviin kasvihuonekaasuv\u00e4hennyksiin. T\u00e4st\u00e4 johtuen kuluttajien ilmastonmuutosta koskevien n\u00e4kemysten sek\u00e4 heid\u00e4n toimintansa vaikutinten ja esteiden ymm\u00e4rt\u00e4minen on ensiarvoista, jotta haasteeseen voidaan vastata tehokkaasti. Osana Climate Communications Studio Oy:n toimeksi antamaa ilmastoviestinn\u00e4n tutkielmahanketta, t\u00e4m\u00e4 Pro gradu -tutkielma tarkastelee suomalaisten yliopisto-opiskelijoiden vallitsevia k\u00e4sityksi\u00e4 ja heid\u00e4n kokemiaan esteit\u00e4 sek\u00e4 n\u00e4ist\u00e4 johdettavia p\u00e4\u00e4telmi\u00e4 ilmastoviestinn\u00e4n tehostamiseksi.\n\nTutkimuksen p\u00e4\u00e4tarkoituksena on edist\u00e4\u00e4 ymm\u00e4rryst\u00e4 erilaisista esteist\u00e4 kuluttajien ilmastotoimille, kun taas toissijaisena tarkoituksena on kartoittaa suomalaisten yliopisto-opiskelijoiden yleist\u00e4 ilmastotietoutta ja kulutukseen liittyvi\u00e4 ilmastotoimia. Tarkemmat tutkimustavoitteet liittyen ilmastotoimiin, -tietoon, riskink\u00e4sityksiin ja koettuun voimattomuuteen luodaan alustavan kirjallisuuskatsauksen perusteella. Tutkimusta l\u00e4hestyt\u00e4\u00e4n kvantitatiivisella tutkimuksella, joka toteutettiin verkkokyselyn\u00e4 kev\u00e4\u00e4ll\u00e4 2021.\n\nTutkimuksen tuloksista on johdettavissa useita ilmastoviestint\u00e4\u00e4 koskevia p\u00e4\u00e4telmi\u00e4. Merkitt\u00e4vimp\u00e4n\u00e4 tutkimus osoittaa tarpeen tehostaa viestint\u00e4\u00e4 eri ilmastotoimien suhteellisesta tehokkuudesta keskittyen toimenpiteisiin, joiden vaikutukset ovat suurimmat. Tutkimus vahvistaa osaltaan ilmastonmuutosriskiviestinn\u00e4n t\u00e4rkeyden ja tuloksiin pohjaten ehdotetaan, ett\u00e4 huomiota kohdistetaan maantieteellisesti ja ajallisesti merkityksellisiin uhkiin. Tutkimus antaa my\u00f6s n\u00e4ytt\u00f6\u00e4 koetun voimattomuuden ja yhteismaan dilemman v\u00e4lisest\u00e4 positiivisesta korrelaatiosta ja tuloksiin perustuen tarjotaan suosituksia siihen, miten n\u00e4it\u00e4 psykologisia esteit\u00e4 voidaan mahdollisesti lievitt\u00e4\u00e4 kohdennetun ilmastoviestinn\u00e4n avulla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As the threats presented by human-induced climate change have been recorded in increasing volume and detail, the need to engender public engagement has become more urgent. While not sufficient on its own, voluntary mitigation by consumers adopting climate-friendly lifestyle choices presents a prospect for immediate and substantial greenhouse gas savings. Consequently, understanding consumers\u2019 perceptions of climate change as well as their drivers and barriers for action is integral for effectively responding to the challenge. As part of a climate change communications thesis project commissioned by Climate Communications Studio Oy, this master\u2019s thesis sets out to investigate the prevailing perceptions and barriers experienced by Finnish university students, and the implications the results hold for enhancing climate communications.\n\nThe primary aim of the research is to further the understanding of various barriers to consumers\u2019 climate action, while the secondary aim is to explore the general climate awareness and consumption-related climate action of Finnish university students. Specific research objectives relating to climate action, knowledge, perceived risk, and perceptions of powerlessness are formed based on preliminary literature review. The study is approached through a quantitative survey carried out as an online questionnaire in spring 2021.\n\nThe results hold several implications for climate change communications. Most significantly, the research establishes the need to enhance communication about the relative effectiveness of different climate actions, with focus on high impact measures. The importance of climate change risk communication is affirmed and it is suggested to give focus to geographically and temporally relevant threats. Evidence is also presented to support the positive correlation between perceived powerlessness and the commons dilemma, and recommendations are offered on how these psychological barriers can potentially be alleviated by targeted climate communications.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-30T09:13:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-30T09:13:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "climate communications", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "barriers to action", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "risk perception", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "climate knowledge", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "perceived powerlessness", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "An Examination of Barriers to Consumers' Climate Action : Implications for Enhanced Climate Change Communications", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106304098", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": 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