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[{"key": "dc.contributor.advisor", "value": "Peltola, Henna-Riikka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kohonen, Jani", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-29T07:08:37Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-29T07:08:37Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76891", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vaikka Japani on maailman toiseksi suurin musiikkimarkkina-alue, ei Japanin-musiikkivienti\u00e4 ole juurikaan tutkittu, etenk\u00e4\u00e4n viestinn\u00e4n n\u00e4k\u00f6kulmasta. Ty\u00f6ss\u00e4 tutkittiin kulttuurierojen vaikutusta Suomen Japanin-musiikkiviennin viestint\u00e4tilanteisiin. Lis\u00e4ksi kartoitettiin Japanin musiikkimarkkinoiden erityispiirteit\u00e4, sill\u00e4 viennin onnistuminen ei ole kiinni ainoastaan viestint\u00e4osaamisesta. \n\nAineisto ker\u00e4ttiin teemahaastattelujen avulla ja analysoitiin laadullisen sis\u00e4ll\u00f6nanalyysin menetelmin. Haastateltavia oli 23: suomalaisia, japanilaisia ja amerikkalaisia musiikkialan ammattilaisia, joilla oli kokemusta suomalaisen musiikin Japanin-viennist\u00e4. Haastateltavien n\u00e4kemyksi\u00e4 suhteutettiin Hofsteden teoriaan kansallisten kulttuurien ulottuvuuksista ja kulttuurienv\u00e4lisen kompetenssin m\u00e4\u00e4ritelm\u00e4\u00e4n sek\u00e4 aihetta sivuaviin aiempiin tutkimuksiin. Hofsteden teorian n\u00e4htiin tarjoavan selityksi\u00e4 p\u00e4\u00e4osalle haastatteluaineistosta esiin nousseille ilmi\u00f6ille, mutta n\u00e4iden v\u00e4lill\u00e4 ilmeni my\u00f6s ristiriitaisuuksia, joihin on haettava selityst\u00e4 muualta. Tutkielma tarjoaa kuitenkin entist\u00e4 monimuotoisemman kuvan tutkimusaiheestaan.\n\nJapanin-markkinat havaittiin haastaviksi suomalaisille musiikkiviejille jo l\u00e4ht\u00f6kohtaisesti, sill\u00e4 kotimaiseen musiikkiin panostaminen on japanilaisyhti\u00f6ille taloudellisesti kannattavampaa ja helpompaa. Ulkomaisen musiikin menekki Japanissa on kokonaisuudessaan poikkeuksellisen v\u00e4h\u00e4ist\u00e4. Resurssien ja markkinaosaamisen \u2013 erityisesti japanin kielen taidon \u2013 puuttuessa Suomen vienti k\u00e4ytt\u00e4\u00e4 v\u00e4lik\u00e4ten\u00e4 japanilaisia yhti\u00f6t\u00e4, mik\u00e4 j\u00e4tt\u00e4\u00e4 kontrollin ja p\u00e4\u00e4osan liikevoitoista japanilaistahoille. Suomalaiset kokivat japanilaisten sanallisen viestinn\u00e4n usein vaikeatulkintaisen ep\u00e4suorana. Sanattoman viestinn\u00e4n osa-alueista yhdess\u00e4 vietetty aika n\u00e4htiin t\u00e4rke\u00e4n\u00e4 keinona rakentaa luottamusta osapuolten v\u00e4lill\u00e4, vaikka aineistosta erottui my\u00f6s selvi\u00e4 poikkeuksia. Suomalaisten havaittiin panostavan kulttuurienv\u00e4lisen kompetenssinsa kehitt\u00e4misess\u00e4 etenkin kulttuuristen tietojen ja taitojen parantamiseen, muttei kuitenkaan japanin kielen opetteluun, vaikka suomalaiset pitiv\u00e4t japanilaisten englannin taitoja puutteellisina. \n\nTutkimustuloksia voi hy\u00f6dynt\u00e4\u00e4 sek\u00e4 kulttuurienv\u00e4lisen viestinn\u00e4n tutkimuksessa ett\u00e4 keinona kehitt\u00e4\u00e4 kulttuurivientikompetenssia. Aiempaa monimuotoisempi viestint\u00e4osaaminen ja Japanin-markkinoiden tuntemus sek\u00e4 markkinal\u00e4sn\u00e4oloon panostaminen ovat keskeisimm\u00e4t vientiponnisteluja tukevat kehityskohdat. Jatkossa tulee kartoittaa kattavammin my\u00f6s japanilaisten n\u00e4kemyksi\u00e4, jotta suomalaisesta n\u00e4k\u00f6kulmasta voidaan edet\u00e4 vuorovaikutuksen laajempaan ymm\u00e4rrykseen. Lis\u00e4ksi todellisten viestint\u00e4tilanteiden monitahoisuus on huomioitava paremmin, sill\u00e4 kuten tutkielmassa ilmeni, yksil\u00f6t kuuluvat kansallisten kulttuurien lis\u00e4ksi samanaikaisesti muihinkin ryhmiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-29T07:08:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-29T07:08:37Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuurienv\u00e4linen kompetenssi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "musiikkivienti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"S\u00e4 luulet, ett\u00e4 sulla on diili\" : kulttuurienv\u00e4linen viestint\u00e4 Suomen Japanin-musiikkivienniss\u00e4 ja markkinoiden erityispiirteet", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106294081", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3051", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "japanin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "musiikki", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuurierot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vienti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuurienv\u00e4linen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "musiikkimarkkinat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Japani", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viihdetaiteilijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": 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