Communication between a sports organization and its brand community : an action research study

Communication between a sports organization and its brand community an action research study

Bibliographic Details
Main Author: Tyynelä, Tero
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Intercultural Management and Communication, 3136
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
brand community
yhteisöt
pesäpallo
urheilu
toimintatutkimus
markkinointi
viestintä
brändit
communities (organisations)
Finnish baseball
sports
action research
marketing
communication
brands
Online Access: https://jyx.jyu.fi/handle/123456789/76811
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author Tyynelä, Tero
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Management and Communication 3136
author_facet Tyynelä, Tero Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Management and Communication 3136 Tyynelä, Tero
author_sort Tyynelä, Tero
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spellingShingle Tyynelä, Tero Communication between a sports organization and its brand community : an action research study brand community yhteisöt pesäpallo urheilu toimintatutkimus markkinointi viestintä brändit communities (organisations) Finnish baseball sports action research marketing communication brands
subject_txtF Intercultural Management and Communication
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76811&index=0&size=large
title Communication between a sports organization and its brand community : an action research study
title_full Communication between a sports organization and its brand community : an action research study
title_fullStr Communication between a sports organization and its brand community : an action research study Communication between a sports organization and its brand community : an action research study
title_full_unstemmed Communication between a sports organization and its brand community : an action research study Communication between a sports organization and its brand community : an action research study
title_short Communication between a sports organization and its brand community
title_sort communication between a sports organization and its brand community an action research study
title_sub an action research study
title_txtP Communication between a sports organization and its brand community : an action research study
topic brand community yhteisöt pesäpallo urheilu toimintatutkimus markkinointi viestintä brändit communities (organisations) Finnish baseball sports action research marketing communication brands
topic_facet Finnish baseball action research brand community brands brändit communication communities (organisations) marketing markkinointi pesäpallo sports toimintatutkimus urheilu viestintä yhteisöt
url https://jyx.jyu.fi/handle/123456789/76811 http://www.urn.fi/URN:NBN:fi:jyu-202106244006
work_keys_str_mv AT tyynelätero communicationbetweenasportsorganizationanditsbrandcommunityanactionresearchstudy

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