| fullrecord |
[{"key": "dc.contributor.author", "value": "Puhakka, Patricia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-23T06:44:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-23T06:44:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76793", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tavoitteena on selvitt\u00e4\u00e4, kuinka yritys konkreettisesti rakentaa ulkoista viestint\u00e4\u00e4ns\u00e4 julkaisualusta Facebookissa. Aihe on ajankohtainen sen vuoksi, ett\u00e4 yritykset pyrkiv\u00e4t enenemiss\u00e4 m\u00e4\u00e4rin toimimaan eri sosiaalisen median alustoilla muiden k\u00e4ytt\u00e4jien joukossa. Tutkimusongelmaa l\u00e4hestyt\u00e4\u00e4n tutkimuskysymyksill\u00e4:\n1) Millaisia suhteen rakentamisen n\u00e4k\u00f6kulmia yrityksen Facebook-julkaisuissa esiintyy? 2) Miten yritys rakentaa l\u00f6ydettyjen n\u00e4k\u00f6kulmien avulla suhdetta muihin Facebook-k\u00e4ytt\u00e4jiin kielen semioottisia resursseja ja Facebookin affordansseja hy\u00f6dynt\u00e4en?\n\nTutkimuksen teoreettisena viitekehyksen\u00e4 toimii systeemis-funktionaalinen kieliteoria sek\u00e4 visuaalinen kielioppi. Tutkimuksen multimodaalinen n\u00e4k\u00f6kulma ilmenee siten, ett\u00e4 tutkimuksen kohteena ei ole vain kirjoitettu teksti vaan my\u00f6s visuaaliset ainekset. Tutkimuksen keskeisiin k\u00e4sitteisiin kuuluvat modaalisuus sek\u00e4 kielen affordanssit ja sosiaalisen median tekniset affordanssit, sill\u00e4 tutkimuksessa tarkastellaan yrityksen affordanssien rajoissa k\u00e4ytt\u00e4mi\u00e4 semioottisia valintoja.\n\nTutkimusaineisto koostuu Suomen Yrityskehitys Oy:n omalla Facebook-sivullaan kirjoittamista julkaisuista. Aineisto on ker\u00e4tty 7.2.2021 puolen vuoden ajalta. Analyysissa hy\u00f6dynn\u00e4n systeemis-funktionaalisen kieliteorian interpersoonaisen metafunktion keinoja sek\u00e4 visuaalista kielioppia. Tarkastelun kohteena ovat erityisesti lausetyypit, merkityst\u00e4 kantavat sanavalinnat, modaalisuus sek\u00e4 kuvien yhteys kirjoitettuun tekstiin.\n\nTutkimuksen tulokset jakautuvat kolmeen n\u00e4k\u00f6kulmaan: asiakkaan hy\u00f6ty, ratkaisun ehdottaminen ja aktiivinen sitouttaminen. Hy\u00f6tyn\u00e4k\u00f6kulma on jaettu t\u00e4m\u00e4n lis\u00e4ksi lupaukseen palvelusta ja lupaukseen asiantuntijuudesta, jotka yhdess\u00e4 tuovat ilmi hy\u00f6dyn kaksi eri k\u00e4rke\u00e4. Tutkimustulokset tuovat uutta n\u00e4k\u00f6kulmaa organisaation ulkoiseen viestint\u00e4\u00e4n sosiaalisessa mediassa, sill\u00e4 aiempi tutkimus on keskittynyt kielen ja semiotiikan sijaan markkinoinnin n\u00e4k\u00f6kulmaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-23T06:44:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-23T06:44:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "69", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "systeemis-funktionaalinen kieliteoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalinen kielioppi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritys Facebookissa : interpersoonaisia n\u00e4k\u00f6kulmia julkaisijan ja lukijan v\u00e4lisen suhteen luomiseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106233988", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|