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[{"key": "dc.contributor.advisor", "value": "Olbertz-Siitonen, Margarethe", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huovinen, Anna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-21T10:56:02Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-21T10:56:02Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76757", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitaaliset innovaatiokeskittym\u00e4t (DIH) ovat usean organisaation muodostamia ekosysteemej\u00e4, joiden teht\u00e4v\u00e4n\u00e4 on auttaa erityisesti pieni\u00e4 ja keskisuuria yrityksi\u00e4 hy\u00f6dynt\u00e4m\u00e4\u00e4n uusia digitaalisia teknologioita tuotekehityksess\u00e4\u00e4n. Alueellisesti toimivat hubit tyypillisesti keskittyv\u00e4t tiettyyn teknologiseen erikoisosaamiseen, kuten teko\u00e4lyyn tai robotiikkaan, tuoden yhteen alan asiantuntijoita, tutkimuslaitoksia sek\u00e4 rahoittajia. Innovaatiokeskittym\u00e4t tarjoavat yrityksille testiymp\u00e4rist\u00f6j\u00e4 tuotekehitykseen ja pilotointiin, erilaisia rahoitusmalleja, koulutuspalveluja sek\u00e4 p\u00e4\u00e4syn laajaan asiantuntijaverkostoon. K\u00e4sitteen\u00e4 Digital Innovation Hub on suhteellisen uusi, jonka vuoksi m\u00e4\u00e4ritelm\u00e4 ei ole vakiintunut teollisuudessa ja pk-yritysten keskuudessa. Samanaikaisesti Euroopan komissio aikoo rahoittaa jatkossa j\u00e4senmaidensa DIH verkostoa tukeakseen pk-sektorin digitalisaatiota. T\u00e4m\u00e4n vuoksi tutkimuksen aiheena on DIH:en organisaatioidentiteetti ja sen vaikutukset br\u00e4ndiin. \r\n\r\nPro gradu tutkielmassa sovelletaan Hatch ja Schultzin (2008) kehitt\u00e4m\u00e4\u00e4 auditointimallia suomalaiseen digitaalisen innovaatiokeskittym\u00e4\u00e4n. Mallin hypoteesi perustuu olettamukseen, jonka mukaan vahva organisaatioidentiteetti perustuu strategisen vision, organisaatiokulttuurin sek\u00e4 organisaation sidosryhmien mielikuvien v\u00e4liseen johdonmukaisuuteen. N\u00e4iden osa-alueiden v\u00e4linen vahvuus heijastuu my\u00f6s br\u00e4ndin vahvuutena; mit\u00e4 organisaatio edustaa, tekee ja viestii. Pro gradun tutkimuskysymykset ovat: Kuinka tutkia digitaalisen innovaatiokeskuksen organisaatioidentiteetti\u00e4 ja, kuinka johdon vision, organisaatiokulttuurin sek\u00e4 ulkoisten sidosryhmien v\u00e4lisi\u00e4 ep\u00e4johdonmukaisuuksia voidaan identifioida viestinn\u00e4n tehostamiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digital Innovation Hubs (DIHs) are multi-organisational ecosystems designed to support especially small and medium-sized enterprises (SMEs) to uptake digital technologies across Europe. These regional one-stop-shops are ecosystems of organisations and experts around specific technological competence. DIHs offer companies, especially SMEs, a variety of services that support companies to test new technologies, funding resources, training services, and access to a network of experts. As the concept of DIH is fairly new, the European Commission will continue to support financially these hubs in member states. One challenge is that DIHs are not widely recognized within the industry, and little research has been done on the organisational identity and branding of Digital Innovation Hubs. \r\n\r\nThe model developed by Hatch and Schultz (2008) suggests that strong identity and thus more effective branding are likely to occur when an organisation has alignment between the managements\u2019 strategic vision, organisational culture, and image of external stakeholders. These three areas are seen as the building blocks of organisational identity, what the organisation is, does, and says. This thesis attempts to test this theory following research questions: How to examine the Organisational Identity of a Digital Innovation Hub, and secondly, can potential misalignments between vision, culture, and image be useful to improve Digital Innovation Hubs communication efforts", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-21T10:56:02Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-21T10:56:02Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "55", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Digital Innovation Hub", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Organisational Identity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "VCI Model", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106213950", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Intercultural Management and Communication", "language": "fi", "element": 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"dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3136", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatiokulttuuri", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "small and medium-sized enterprises", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brands", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identity (mental objects)", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisation", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisational culture", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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