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[{"key": "dc.contributor.advisor", "value": "Skippari, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Karhu, Lotta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-18T07:02:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-18T07:02:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76681", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena oli selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t vaikuttavat koronaviruksen aiheuttamassa kriisitilanteessa ymp\u00e4rist\u00f6vastuulliseen kulutusk\u00e4ytt\u00e4ytymiseen. Tutkimusaihe on ajankohtainen ja t\u00e4rke\u00e4, sill\u00e4 tutkimusta ymp\u00e4rist\u00f6vastuullisesta kulutusk\u00e4ytt\u00e4ytymisest\u00e4 kriisitilanteessa on hyvin v\u00e4h\u00e4n.\nT\u00e4ss\u00e4 tutkielmassa haluttiin selvitt\u00e4\u00e4, miten tuotetiet\u00e4mys, ymp\u00e4rist\u00f6huoli, terveystietoisuus ja aikaisempi k\u00e4ytt\u00e4ytyminen vaikuttavat korkeakouluopiskelijoiden asenteiden muodostumiseen, sek\u00e4 tarkastella asenteen ja ostoaikomuksen v\u00e4list\u00e4 suhdetta. \nTy\u00f6n teoreettinen osuus jakautuu kahteen erilliseen lukuun. Ensimm\u00e4isess\u00e4 luvussa aiemman kirjallisuuden avulla pyrit\u00e4\u00e4n ymm\u00e4rt\u00e4m\u00e4\u00e4n kriisitilanteiden vaikutusta kuluttajiin ja kuluttajak\u00e4ytt\u00e4ytymiseen. Toisessa teorialuvussa ymp\u00e4rist\u00f6vastuullista ostok\u00e4ytt\u00e4ytymist\u00e4 tarkastellaan arvoteorioiden ja aiempien ymp\u00e4rist\u00f6vastuullisen kulutusk\u00e4ytt\u00e4ytymisen tutkimusten avulla. N\u00e4iden tutkimusten pohjalta muodostetaan my\u00f6s tutkimusmalli sek\u00e4 tutkimushypoteesit, jotka esitell\u00e4\u00e4n teorialuvun lopussa. \nTutkielman aineisto ker\u00e4ttiin kyselylomakkeella ja kyselyyn vastasi 100 Jyv\u00e4skyl\u00e4n yliopiston opiskelijaa. Kyselyyn vastanneista 48% ilmoitti lis\u00e4nneens\u00e4 ymp\u00e4rist\u00f6vastuullisia tuotevalintoja p\u00e4ivitt\u00e4istavarakaupassa koronavirustilanteen seurauksena. Vastaajat ilmoittivat k\u00e4ytt\u00e4neens\u00e4 muuttuneen arjen seurauksena vapautuneita resursseja vastuullisempiin valintoihin. \nTutkimustulokset osoittavat, ett\u00e4 selitt\u00e4vist\u00e4 muuttujista vain ymp\u00e4rist\u00f6huolella havaittiin olevan vaikutus kuluttajien asenteen muodostumiseen. Aiemmista tutkimuksista poiketen, tuotetiet\u00e4myksell\u00e4, terveystietoisuudella ja aikaisemmalla k\u00e4ytt\u00e4ytymisell\u00e4 ei havaittu olevan vaikutusta asenteeseen. T\u00e4m\u00e4n tutkimuksen yksi mielenkiintoinen l\u00f6yd\u00f6s oli se, ett\u00e4 aikaisempi k\u00e4ytt\u00e4ytyminen (ennen koronaa) ei vaikuta asenteen muodostumiseen, mutta sen sijaan aikaisempi k\u00e4ytt\u00e4ytyminen selitt\u00e4\u00e4 ostoaikomuksen muodostumista jopa asennetta enemm\u00e4n. T\u00e4m\u00e4 havainto korostaa rutiinien merkityst\u00e4 tulevan k\u00e4ytt\u00e4ytymisen ennustajana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-18T07:02:05Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-18T07:02:05Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "74", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Ymp\u00e4rist\u00f6vastuullinen kuluttaminen kriisitilanteessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106183878", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asenteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ymp\u00e4rist\u00f6tietoisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ymp\u00e4rist\u00f6vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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