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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heikura, Kerttu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-18T06:52:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-18T06:52:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76677", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkasteltiin kansallisten uutistoimistojen perusuutispalvelun analytiikkaa verkkoaikana. Tavoitteena oli selvitt\u00e4\u00e4, mit\u00e4 kansallisten uutistoimistojen analytiikka on 2020-luvun taitteessa, ja miten analytiikan tarjoamaa dataa k\u00e4ytet\u00e4\u00e4n uutispalvelun kontekstissa. Samalla my\u00f6s selvitettiin, miten analytiikan k\u00e4ytt\u00f6 suhteutuu k\u00e4yt\u00f6ss\u00e4 oleviin ty\u00f6kaluihin, organisaatiorakenteisiin ja ty\u00f6kulttuuriin.\nAineistossa tarkastelussa oli kolme kansallista uutistoimistoa eli Suomen Tietotoimisto STT, Norjan uutistoimisto NTB ja Hollannin uutistoimisto ANP. Tutkimuksen ote on kvalitatiivinen eli laadullinen. Aineisto ker\u00e4ttiin teemahaastatteluilla, joita aineistossa on mukana nelj\u00e4. Aineisto analysoitiin laadullisella sis\u00e4ll\u00f6nanalyysilla teemoittelun avulla.\nTutkimuksen teoreettinen tausta nojaa Cherubinin ja Nielsenin vuonna 2016 esittelemiin toimituksellisen analytiikan -k\u00e4sitteeseen ja analytiikkakyvyn arviointikolmion -malliin, joka ohjaa tarkastelemaan toimituksen analytiikkakyky\u00e4 niin ty\u00f6kalujen, organisaation kuin kulttuurin ulottuvuuksista.\nTuloksista ilmeni, ett\u00e4 kansalliset uutistoimistot el\u00e4v\u00e4t analytiikan saralla voimakasta kehitysvaihetta. Aineiston uutistoimistot ovat aloittaneet analytiikan strategisen k\u00e4ytt\u00e4misen uutispalvelussa 2010-luvun j\u00e4lkipuolella. Verrattain lyhyess\u00e4 ajassa analytiikka kuitenkin n\u00e4kyy monella tasolla organisaatiorakenteissa. Samalla uutistoimistot kuitenkin viel\u00e4 miettiv\u00e4t, miten analytiikka olisi parasta ajaa toimittajien ty\u00f6n kannalta j\u00e4rkevimm\u00e4ll\u00e4 ja merkityksellisimm\u00e4ll\u00e4 tavalla osaksi p\u00e4ivitt\u00e4isi\u00e4 ty\u00f6rutiineja. \nUutistoimistojen haasteena on verkkoanalytiikan yleis\u00f6mittarien, kuten sivulatauksien ja lukuajan, saaminen kattavasti omasta tuotannosta. Yleis\u00f6mittareita saatetaan my\u00f6s saada monissa eri formaateissa ja eripituisilla aikaj\u00e4nteill\u00e4. N\u00e4in ollen verkkoanalytiikan hy\u00f6dynt\u00e4minen p\u00e4\u00e4t\u00f6ksenteossa on uutistoimistoille vaikeaa. Sen sijaan uutistoimistot ovat ottaneet oman tuotantonsa julkaisudatan eli datan juttujen julkaisum\u00e4\u00e4rist\u00e4 osaksi niin lyhyen kuin pidemm\u00e4n aikav\u00e4lin suunnittelua ja p\u00e4\u00e4t\u00f6ksentekoa. Tuloksista voi p\u00e4\u00e4tell\u00e4, ett\u00e4 uutistoimistojen analytiikka muuttaa ja on jo muuttanut perinteist\u00e4 perusuutispalvelua. Tuloksien voi katsoa olevan jatkumoa vuonna 2016 julkaistulle kartoitukselle uutistoimistojen yleis\u00f6mittarien k\u00e4yt\u00f6st\u00e4 sek\u00e4 julkaisevan median kontekstissa tehdyille tutkimuksille verkkoanalytiikan k\u00e4yt\u00f6st\u00e4 ja niiden tuloksille, joiden mukaan yleis\u00f6mittarit vaikuttavat uutisvalintaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-18T06:52:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-18T06:52:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "99", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kansallinen uutistoimisto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "analytiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yleis\u00f6mittarit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "perusuutispalvelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkoajan analytiikka kansallisissa uutistoimistoissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106183874", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uutistoimistot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uutiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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