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[{"key": "dc.contributor.advisor", "value": "Lamberg, Juha-Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kansikas, Juha Petteri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-17T09:31:56Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-17T09:31:56Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76633", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuuluisia yritysjohtajia seurataan intensiivisesti julkisessa keskustelussa, ja heit\u00e4 pidet\u00e4\u00e4n aikamme supersankareina. Heid\u00e4n n\u00e4kemyksi\u00e4\u00e4n ylistet\u00e4\u00e4n, ja yritysten menestyksen uskotaan seuraavan nerokkaan johtajuuden tuloksena. Samaan aikaan yritykset ovat tunnistaneet myyttisten tarinoiden luomisen arvon, ja ne k\u00e4ytt\u00e4v\u00e4t median\u00e4kyvyytt\u00e4 ty\u00f6kaluna osakkeenomistajien arvon nostamisessa. T\u00e4m\u00e4 tutkimus analysoi kriittiseen s\u00e4vyyn valikoitujen johtajien julkisia puheita, ja t\u00e4ydent\u00e4\u00e4 erityisesti kirjallisuutta, joka k\u00e4sittelee organisaatioiden ja johtajien ideologiaa, yritysmyyttej\u00e4 ja julkisuusjohtajia, sek\u00e4 talouseliittej\u00e4. T\u00e4m\u00e4 tutkimus etsii vastauksia yritysjohtajien puheiden luonteen ja tavoitteiden m\u00e4\u00e4rittelemiseen, ja yritt\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4 niiden arvoihin, uskomuksiin ja ideoihin liittyvi\u00e4 yhdist\u00e4vi\u00e4 ulottuvuuksia.\n\nSelitysten l\u00f6yt\u00e4miseksi tutkimuksessa k\u00e4ytet\u00e4\u00e4n julkisuusjohtajien yleisesti saatavilla olevia videoleikkeit\u00e4, podcast-tallenteita, ja kirjoitettuja tarinoita, joita tutkitaan kriittisen diskurssianalyysin n\u00e4k\u00f6kulmasta. Narratiivianalyysin ja retorisen analyysin keinoja k\u00e4ytet\u00e4\u00e4n my\u00f6s datan analysoinnissa, jotta suostuttelevat tekniikat, ideologiset tavoitteet, vallank\u00e4ytt\u00f6, ja tarinankerronnan ulottuvuudet voitaisiin l\u00f6yt\u00e4\u00e4 paremmin aineistosta.\n\nTulokset osoittavat, ett\u00e4 kaikki porvarihyveet - rakkaus, usko, toivo, harkitsevuus, kohtuullisuus, oikeellisuus ja rohkeus - ovat k\u00e4yt\u00f6ss\u00e4 kohdehenkil\u00f6iden puheessa, jotta he voisivat selitt\u00e4\u00e4 ideoitaan, uskomuksiaan ja toimintaansa ymp\u00e4r\u00f6iv\u00e4ss\u00e4 maailmassa. Lis\u00e4ksi tulokset osoittavat, ett\u00e4 julkisuusjohtajat kertovat yhtenevi\u00e4 tarinoita sek\u00e4 autenttisesti, pohjautuen heid\u00e4n omiin persoonallisuuksiinsa ja uskomuksiinsa, ett\u00e4 performatiivisesti, vaikuttavana sosiaalisena toimintana. Siksi tulokset antavat p\u00e4invastaisia todisteita yleisesti hyv\u00e4ksytyille oletuksille, ett\u00e4 johtajien puheet sis\u00e4lt\u00e4isiv\u00e4t uusia ja edistyksellisi\u00e4 ideoita tai n\u00e4kemyksi\u00e4. T\u00e4m\u00e4 tutkimus ennemminkin osoittaa, ett\u00e4 julkisuusjohtajien puheesta puuttuu innovatiivinen sis\u00e4lt\u00f6, mutta ne ovat rakennettuja aineksista, jotka edist\u00e4v\u00e4t henkil\u00f6kohtaisia tai yritykseen liittyvi\u00e4 tavoitteita. T\u00e4m\u00e4 tutkimus toimii kehotuksena kriittisyyden s\u00e4ilytt\u00e4miseksi modernissa markkinatalouden maailmassa, joka on yh\u00e4 eneneviss\u00e4 m\u00e4\u00e4rin riippuvainen vaikuttavasta puheesta. Lopuksi tutkimus avaa ovia johtajien performatiiviseen puheeseen liittyv\u00e4lle uudelle tutkimukselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Celebrity executives and business leaders are followed intensively in the public debate and considered as the superheroes of our time. Their ideas and visions are praised, and companies\u2019 success is often believed to happen as a result of ingenious leadership. Simultaneously, organizations have recognized the value of myth creation and use media exposure as a tool for increasing shareholder value. This thesis complements particularly the literature related to organizational and managerial ideology, corporate myths and celebrity executives, and business elites by analyzing critically the publicly available discourse of selected business leaders. This study searches for answers for the nature and objectives of executive discourse and tries to understand the connective dimensions in terms of its values, beliefs, and ideas.\n\nIn order to find explanations for the defined questions, this study examines publicly available video clips, podcast recordings, and written stories of celebrity executives from a perspective of critical discourse analysis. To discover the persuasive techniques, ideological objectives, power use, and dimensions of storytelling behind the discourse, elements of narrative analysis and rhetorical analysis are also used with the data. \n\nThe results indicate that the informants use the dimensions of bourgeois virtues \u2013 love, faith, hope, prudence, temperance, justice, and courage \u2013 to explain their ideas, beliefs, and actions in the world around them. In addition, the results demonstrate that celebrity executives tell similar stories both authentically, in line with their own personality and beliefs, and performatively, as effective social action. Therefore, the findings deliver evidence to contradict the generally accepted supposition of considering executive discourse novel and progressive in ideas or visions. Rather, this study suggests that the discourse of celebrity executives is tenuous in innovative content but constructed of performative elements that aim for promoting personal or organizational objectives. This study functions as an appeal to maintain criticism in the modern world of developing market economy that is increasingly dependent on influential discourse. Finally, the study opens up pathways for further research concerning performative executive discourse.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-17T09:31:56Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-17T09:31:56Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "84", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "celebrity executives", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate myths", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "critical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Novel and progressive \u2013 or traditional and reproductive? : critical discourse analysis on celebrity executives\u2019 ideological talk", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106173831", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuuden henkil\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysjohtajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "performatiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ideologiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "public figures", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business leaders", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "performativity", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ideologies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rhetoric", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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