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Mannonen, Anna
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
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Mannonen, Anna
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Mannonen, Anna
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Mannonen, Anna
The backstage of brand-artist marketing collaborations : the artist perspective
co-branding
celebrity endorsement
human brands
brand management
henkilöbrändäys
brändit
musiikkiteollisuus
personal branding
brands
music industry
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Markkinointi
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The backstage of brand-artist marketing collaborations : the artist perspective
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The backstage of brand-artist marketing collaborations : the artist perspective
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The backstage of brand-artist marketing collaborations : the artist perspective
The backstage of brand-artist marketing collaborations : the artist perspective
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The backstage of brand-artist marketing collaborations : the artist perspective
The backstage of brand-artist marketing collaborations : the artist perspective
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The backstage of brand-artist marketing collaborations
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backstage of brand artist marketing collaborations the artist perspective
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the artist perspective
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The backstage of brand-artist marketing collaborations : the artist perspective
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co-branding
celebrity endorsement
human brands
brand management
henkilöbrändäys
brändit
musiikkiteollisuus
personal branding
brands
music industry
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| topic_facet |
brand management
brands
brändit
celebrity endorsement
co-branding
henkilöbrändäys
human brands
music industry
musiikkiteollisuus
personal branding
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http://www.urn.fi/URN:NBN:fi:jyu-202106163807
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