The backstage of brand-artist marketing collaborations the artist perspective

Bibliographic Details
Main Author:	Mannonen, Anna
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	co-branding celebrity endorsement human brands brand management henkilöbrändäys brändit musiikkiteollisuus personal branding brands music industry
Online Access:	https://jyx.jyu.fi/handle/123456789/76608

Description
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