Design through a communicational lens matters of concern and agency

Tämän tutkimuksen tarkoituksena oli selvittää, millainen rooli viestinnällä on muotoiluprosessissa (design process) yhdistämällä kaksi kirjallisuuden alaa, joita ei ole aiemmin tutkittu yhdessä: organisaatio viestintänä -näkökulma (communicative consitution of organization) ja käytäntöön perustuva d...

Full description

Bibliographic Details
Main Author: Sorri, Leevi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/76599
_version_ 1826225758366859264
author Sorri, Leevi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Sorri, Leevi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Sorri, Leevi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Sorri, Leevi
datasource_str_mv jyx
description Tämän tutkimuksen tarkoituksena oli selvittää, millainen rooli viestinnällä on muotoiluprosessissa (design process) yhdistämällä kaksi kirjallisuuden alaa, joita ei ole aiemmin tutkittu yhdessä: organisaatio viestintänä -näkökulma (communicative consitution of organization) ja käytäntöön perustuva design as practice -tutkimussuuntaus. Tutkimuksen tarkoituksena oli lisäksi laajentaa viestinnän roolia muotoilun tutkimuksessa. Tämä tutkimus on ajankohtainen, sillä erilaiset muotoilumenetelmät ovat viime aikoina kasvattaneet suosiotaan monilla eri toimialoilla ja kirjallisuudessa. Päätutkimuskysymykseen (”Miten viestintä muodostaa muotoiluprosessia?”) vastattiin kolmen alatutkimuskysymyksen kautta. Teoriapohja perustuu Montrealin koulukunnan sekä eri muotoilukirjallisuuden alojen teorioihin. Mukaillen organisaatio viestintänä -näkökulmaa, tässä tutkimuksessa viestinnälle on annettu relationaalinen määritelmä. Aikaisemman kirjallisuuden pohjalta luotiin kehys muotoiluprosessin tutkimiseen, jonka perusteella pyrittiin selvittämään, onko muotoilu sarja viestinnällisiä tapahtumia. Kehyksen kautta pystyttiin havainnoimaan eri merkityksen aiheita (matters of concern), joita nostettiin keskustelussa esiin ja joista neuvoteltiin vuorovaikutuksen kautta. Tämä tutkimus on abduktiivinen. Aineisto kerättiin tarkkailemalla useita palvelumuotoilutyöpajoja. Aineisto sisältää videotallenteet työpajoista, tutkijan tekemät muistiinpanot sekä työpajoissa tuotetut erilaiset materiaalit, kuten asiakaspolkukartat. Aineisto analysoitiin käyttäen teoriaohjaavaa sisällönanalyysiä. Tulosten havainnollistamiseksi tutkimuksessa esitetään otteita työpajojen vuorovaikutustilanteista. Näiden katkelmien avulla tutkimus osoittaa, miten eri merkityksen aiheet tuodaan muotoiluprosessissa esiin viestinnän kautta. Tulokset korostivat tiettyjä viestinnällisiä ominaisuuksia, joita tapahtuu muotoiluprosessin vuorovaikutustilanteissa. Lisäksi tuloksissa tarkasteltiin muotoiluprosessissa esiin tuotujen merkityksen aiheiden ominaisuuksia ja niille annettua toimijuutta (agency). Tutkimuksen tulokset osoittavat, että muotoilu tapahtuu vuorovaikutuksen kautta. Muotoilun syntymistä ohjaa erilaiset merkityksen aiheet, joiden tarkoitusperä määritetään ja neuvotellaan kollektiivisesti. Näistä tulok-sista esitetään käytännön ohjeita muotoiluprosessia suunnitteleville. Tämä tutkimus ehdottaa, että viestintää käsiteltäisiin vastaavissa tutkimuksissa muotoilua luovana tekijänä eikä yksinomaan resurssina. This thesis aims to bridge the gap between two bodies of literature: communicative constitution of organizations (CCO) and design-as-practice by examining how com-munication constitutes a design process. This study also aims to broaden the role of communication in these practices. Lately, different design approaches have emerged to provide competitive advantage to all organizational functions which makes the re-search very topical. The main research question “How does communication constitute design process?” was answered through three sub research questions. The theoretical foundation of this thesis is laid out on Montreal School of thought and different do-mains of design literature. Following the premises of the CCO approach, this thesis took a relational definition on communication to study design process. A framework was developed for defining design practice as a series of communicative events. More specifically, the framework demonstrates how different matters of concern are evoked and collectively negotiated in a design process. This research is abductive, and the primary data is formed from observing several service design workshops. The collect-ed data included video-recordings of the design workshops, researcher’s notes of those workshops and textual material produced in the workshops. The data was analyzed us-ing a theory-guided content analysis. In order to illustrate these practices, excerpts from the interactions in the workshops are presented. Through these illustrations, this thesis demonstrates how matters of concern present themselves through communica-tion in a design process. The findings highlighted certain characteristics of interaction in design process that were rise from the interplay of communication and practice. Ad-ditionally, the findings scrutinized the characteristics of matters of concerns raised in the design process and the types of agency that are assigned to them. The results of this thesis demonstrate that communication is the common ground in which interac-tions of design occur to define which matters of concern are consequential in a given situation. This depiction serves also as a practical guide for planning and implement-ing design workshops. This thesis advocates for the argument of communication’s con-stitutive role rather than positioning it as a resource.
first_indexed 2021-06-16T20:02:22Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sorri, Leevi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-16T11:31:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-16T11:31:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76599", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, millainen rooli viestinn\u00e4ll\u00e4 on muotoiluprosessissa (design process) yhdist\u00e4m\u00e4ll\u00e4 kaksi kirjallisuuden alaa, joita ei ole aiemmin tutkittu yhdess\u00e4: organisaatio viestint\u00e4n\u00e4 -n\u00e4k\u00f6kulma (communicative consitution of organization) ja k\u00e4yt\u00e4nt\u00f6\u00f6n perustuva design as practice -tutkimussuuntaus. Tutkimuksen tarkoituksena oli lis\u00e4ksi laajentaa viestinn\u00e4n roolia muotoilun tutkimuksessa. T\u00e4m\u00e4 tutkimus on ajankohtainen, sill\u00e4 erilaiset muotoilumenetelm\u00e4t ovat viime aikoina kasvattaneet suosiotaan monilla eri toimialoilla ja kirjallisuudessa. P\u00e4\u00e4tutkimuskysymykseen (\u201dMiten viestint\u00e4 muodostaa muotoiluprosessia?\u201d) vastattiin kolmen alatutkimuskysymyksen kautta. Teoriapohja perustuu Montrealin koulukunnan sek\u00e4 eri muotoilukirjallisuuden alojen teorioihin. Mukaillen organisaatio viestint\u00e4n\u00e4 -n\u00e4k\u00f6kulmaa, t\u00e4ss\u00e4 tutkimuksessa viestinn\u00e4lle on annettu relationaalinen m\u00e4\u00e4ritelm\u00e4. Aikaisemman kirjallisuuden pohjalta luotiin kehys muotoiluprosessin tutkimiseen, jonka perusteella pyrittiin selvitt\u00e4m\u00e4\u00e4n, onko muotoilu sarja viestinn\u00e4llisi\u00e4 tapahtumia. Kehyksen kautta pystyttiin havainnoimaan eri merkityksen aiheita (matters of concern), joita nostettiin keskustelussa esiin ja joista neuvoteltiin vuorovaikutuksen kautta. T\u00e4m\u00e4 tutkimus on abduktiivinen. Aineisto ker\u00e4ttiin tarkkailemalla useita palvelumuotoiluty\u00f6pajoja. Aineisto sis\u00e4lt\u00e4\u00e4 videotallenteet ty\u00f6pajoista, tutkijan tekem\u00e4t muistiinpanot sek\u00e4 ty\u00f6pajoissa tuotetut erilaiset materiaalit, kuten asiakaspolkukartat. Aineisto analysoitiin k\u00e4ytt\u00e4en teoriaohjaavaa sis\u00e4ll\u00f6nanalyysi\u00e4. Tulosten havainnollistamiseksi tutkimuksessa esitet\u00e4\u00e4n otteita ty\u00f6pajojen vuorovaikutustilanteista. N\u00e4iden katkelmien avulla tutkimus osoittaa, miten eri merkityksen aiheet tuodaan muotoiluprosessissa esiin viestinn\u00e4n kautta. Tulokset korostivat tiettyj\u00e4 viestinn\u00e4llisi\u00e4 ominaisuuksia, joita tapahtuu muotoiluprosessin vuorovaikutustilanteissa. Lis\u00e4ksi tuloksissa tarkasteltiin muotoiluprosessissa esiin tuotujen merkityksen aiheiden ominaisuuksia ja niille annettua toimijuutta (agency). Tutkimuksen tulokset osoittavat, ett\u00e4 muotoilu tapahtuu vuorovaikutuksen kautta. Muotoilun syntymist\u00e4 ohjaa erilaiset merkityksen aiheet, joiden tarkoitusper\u00e4 m\u00e4\u00e4ritet\u00e4\u00e4n ja neuvotellaan kollektiivisesti. N\u00e4ist\u00e4 tulok-sista esitet\u00e4\u00e4n k\u00e4yt\u00e4nn\u00f6n ohjeita muotoiluprosessia suunnitteleville. T\u00e4m\u00e4 tutkimus ehdottaa, ett\u00e4 viestint\u00e4\u00e4 k\u00e4sitelt\u00e4isiin vastaavissa tutkimuksissa muotoilua luovana tekij\u00e4n\u00e4 eik\u00e4 yksinomaan resurssina.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis aims to bridge the gap between two bodies of literature: communicative constitution of organizations (CCO) and design-as-practice by examining how com-munication constitutes a design process. This study also aims to broaden the role of communication in these practices. Lately, different design approaches have emerged to provide competitive advantage to all organizational functions which makes the re-search very topical. The main research question \u201cHow does communication constitute design process?\u201d was answered through three sub research questions. The theoretical foundation of this thesis is laid out on Montreal School of thought and different do-mains of design literature. Following the premises of the CCO approach, this thesis took a relational definition on communication to study design process. A framework was developed for defining design practice as a series of communicative events. More specifically, the framework demonstrates how different matters of concern are evoked and collectively negotiated in a design process. This research is abductive, and the primary data is formed from observing several service design workshops. The collect-ed data included video-recordings of the design workshops, researcher\u2019s notes of those workshops and textual material produced in the workshops. The data was analyzed us-ing a theory-guided content analysis. In order to illustrate these practices, excerpts from the interactions in the workshops are presented. Through these illustrations, this thesis demonstrates how matters of concern present themselves through communica-tion in a design process. The findings highlighted certain characteristics of interaction in design process that were rise from the interplay of communication and practice. Ad-ditionally, the findings scrutinized the characteristics of matters of concerns raised in the design process and the types of agency that are assigned to them. The results of this thesis demonstrate that communication is the common ground in which interac-tions of design occur to define which matters of concern are consequential in a given situation. This depiction serves also as a practical guide for planning and implement-ing design workshops. This thesis advocates for the argument of communication\u2019s con-stitutive role rather than positioning it as a resource.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-16T11:31:57Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-16T11:31:57Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "81", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "communicative constitution of organization", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organizational communication", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "matters of concern", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "design", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "agency", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "design thinking", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Design through a communicational lens : matters of concern and agency", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106163798", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimijuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelumuotoilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "human agency", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisational communication and public relations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "service design", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_76599
language eng
last_indexed 2025-02-18T10:55:53Z
main_date 2021-01-01T00:00:00Z
main_date_str 2021
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/0b063366-8031-4af8-9815-2bf99465dd0e\/download","text":"URN:NBN:fi:jyu-202106163798.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2021
record_format qdc
source_str_mv jyx
spellingShingle Sorri, Leevi Design through a communicational lens : matters of concern and agency communicative constitution of organization organizational communication matters of concern design agency design thinking Viestinnän johtaminen Corporate Communication 2043 toimijuus yhteisöviestintä viestintä palvelumuotoilu human agency organisational communication and public relations communication service design
title Design through a communicational lens : matters of concern and agency
title_full Design through a communicational lens : matters of concern and agency
title_fullStr Design through a communicational lens : matters of concern and agency Design through a communicational lens : matters of concern and agency
title_full_unstemmed Design through a communicational lens : matters of concern and agency Design through a communicational lens : matters of concern and agency
title_short Design through a communicational lens
title_sort design through a communicational lens matters of concern and agency
title_sub matters of concern and agency
title_txtP Design through a communicational lens : matters of concern and agency
topic communicative constitution of organization organizational communication matters of concern design agency design thinking Viestinnän johtaminen Corporate Communication 2043 toimijuus yhteisöviestintä viestintä palvelumuotoilu human agency organisational communication and public relations communication service design
topic_facet 2043 Corporate Communication Viestinnän johtaminen agency communication communicative constitution of organization design design thinking human agency matters of concern organisational communication and public relations organizational communication palvelumuotoilu service design toimijuus viestintä yhteisöviestintä
url https://jyx.jyu.fi/handle/123456789/76599 http://www.urn.fi/URN:NBN:fi:jyu-202106163798
work_keys_str_mv AT sorrileevi designthroughacommunicationallensmattersofconcernandagency