Mapping stakeholder expectations in a digital business case Pinja Group

Corporate sustainability has emerged as an essential topic in the business world and academic discussion. Nowadays, companies from different industries pay more vigorous attention to their social, economic, and environmental impacts. At the same time, a shareholder-centric approach shifted towards a...

Full description

Bibliographic Details
Main Author: Vasileva, Valeriia
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/76588
_version_ 1828193062481821696
author Vasileva, Valeriia
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Vasileva, Valeriia Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Vasileva, Valeriia Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Vasileva, Valeriia
datasource_str_mv jyx
description Corporate sustainability has emerged as an essential topic in the business world and academic discussion. Nowadays, companies from different industries pay more vigorous attention to their social, economic, and environmental impacts. At the same time, a shareholder-centric approach shifted towards a stakeholder-oriented approach, requiring businesses to listen and respond to stakeholder expectations. Despite the increasing importance of corporate sustainability and the role stakeholders play in it, there is limited research in this field in the context of the digital industry. This thesis attempts to understand stakeholder expectations regarding material sustainability aspects and corporate sustainability management process relevant for Pinja Group - a case company operating in the digital sector. In addition, this thesis seeks to compare the expectations of different stakeholder groups. Thus, the theoretical framework of this study consists of prior research related to corporate sustainability in the Information Technology (IT) sector, sustainability reporting, and materiality approach, as well as stakeholder theory and stakeholder engagement. The research methodology strategy used in this research is the case study, while the data collection method is semi-structured interviews. Semi-structured interviews were conducted with the company’s primary stakeholders, including shareholders, employees, customers, and top management stakeholder groups. The qualitative data received from the semi-structured interviews were analyzed by using the thematic analysis method. This study identified the following six material sustainability themes expected by stakeholders: (i) corporate social performance, (ii) sustainable services and solutions, (iii) internal environmental performance, (iv) partner and third-party sustainability, (v) economic stability and growth, and (vi) corporate compliance. Furthermore, the results showed that stakeholders expect the case company to manage its corporate sustainability by creating a sustainability program consisting of (i) sustainability strategy, (ii) sustainability measurement system, (iii) stakeholder engagement, and (iv) practical guidelines, as well as develop sustainability communication including (i) sustainability awareness creation, (ii) sustainability performance communication (iii) marketing communication. In addition, the study results showed the differences in stakeholder expectations across various stakeholder groups.
first_indexed 2021-06-16T20:02:22Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.author", "value": "Vasileva, Valeriia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-16T07:39:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-16T07:39:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76588", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Corporate sustainability has emerged as an essential topic in the business world and academic discussion. Nowadays, companies from different industries pay more vigorous attention to their social, economic, and environmental impacts. At the same time, a shareholder-centric approach shifted towards a stakeholder-oriented approach, requiring businesses to listen and respond to stakeholder expectations. Despite the increasing importance of corporate sustainability and the role stakeholders play in it, there is limited research in this field in the context of the digital industry.\n\nThis thesis attempts to understand stakeholder expectations regarding material sustainability aspects and corporate sustainability management process relevant for Pinja Group - a case company operating in the digital sector. In addition, this thesis seeks to compare the expectations of different stakeholder groups. Thus, the theoretical framework of this study consists of prior research related to corporate sustainability in the Information Technology (IT) sector, sustainability reporting, and materiality approach, as well as stakeholder theory and stakeholder engagement.\n\nThe research methodology strategy used in this research is the case study, while the data collection method is semi-structured interviews. Semi-structured interviews were conducted with the company\u2019s primary stakeholders, including shareholders, employees, customers, and top management stakeholder groups. The qualitative data received from the semi-structured interviews were analyzed by using the thematic analysis method. This study identified the following six material sustainability themes expected by stakeholders: (i) corporate social performance, (ii) sustainable services and solutions, (iii) internal environmental performance, (iv) partner and third-party sustainability, (v) economic stability and growth, and (vi) corporate compliance. Furthermore, the results showed that stakeholders expect the case company to manage its corporate sustainability by creating a sustainability program consisting of (i) sustainability strategy, (ii) sustainability measurement system, (iii) stakeholder engagement, and (iv) practical guidelines, as well as develop sustainability communication including (i) sustainability awareness creation, (ii) sustainability performance communication (iii) marketing communication. In addition, the study results showed the differences in stakeholder expectations across various stakeholder groups.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-16T07:39:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-16T07:39:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "69", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "materiality assessment", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "stakeholder theory", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mapping stakeholder expectations in a digital business : case Pinja Group", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106163787", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "2500 EUR", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "odotukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "expectations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "stakeholder groups", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sustainable development", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_76588
language eng
last_indexed 2025-03-31T20:01:09Z
main_date 2021-01-01T00:00:00Z
main_date_str 2021
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/407499a2-39ab-4ebc-944f-089dfc05658c\/download","text":"URN:NBN:fi:jyu-202106163787.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2021
record_format qdc
source_str_mv jyx
spellingShingle Vasileva, Valeriia Mapping stakeholder expectations in a digital business : case Pinja Group materiality assessment stakeholder theory Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 odotukset sidosryhmät kestävä kehitys expectations stakeholder groups sustainable development
title Mapping stakeholder expectations in a digital business : case Pinja Group
title_full Mapping stakeholder expectations in a digital business : case Pinja Group
title_fullStr Mapping stakeholder expectations in a digital business : case Pinja Group Mapping stakeholder expectations in a digital business : case Pinja Group
title_full_unstemmed Mapping stakeholder expectations in a digital business : case Pinja Group Mapping stakeholder expectations in a digital business : case Pinja Group
title_short Mapping stakeholder expectations in a digital business
title_sort mapping stakeholder expectations in a digital business case pinja group
title_sub case Pinja Group
title_txtP Mapping stakeholder expectations in a digital business : case Pinja Group
topic materiality assessment stakeholder theory Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 odotukset sidosryhmät kestävä kehitys expectations stakeholder groups sustainable development
topic_facet 20425 Corporate Environmental Management Yritysten ympäristöjohtaminen expectations kestävä kehitys materiality assessment odotukset sidosryhmät stakeholder groups stakeholder theory sustainable development
url https://jyx.jyu.fi/handle/123456789/76588 http://www.urn.fi/URN:NBN:fi:jyu-202106163787
work_keys_str_mv AT vasilevavaleriia mappingstakeholderexpectationsinadigitalbusinesscasepinjagroup