| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Imran, Muhammad", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ahokas, Unna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-15T08:52:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-15T08:52:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76544", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Globalisaatio on kasvattanut yritysten kiinnostusta kansainv\u00e4listymiseen, jopa kaukaisille kohdemarkkinoille, teknologisten ratkaisujen siivitt\u00e4m\u00e4n\u00e4. Koska pienet ja keskisuuret yritykset (pk-yritykset) ovat elint\u00e4rkeit\u00e4 yhteiskunnille, niiden kansainv\u00e4listyminen on mielenkiintoinen tutkimuskohde. Markkina-avausstrategian valintaa pidet\u00e4\u00e4n yhten\u00e4 pk-yritysten t\u00e4rkeimpin\u00e4 p\u00e4\u00e4t\u00f6ksin\u00e4 uusille markkinoille laajentuessa. Verkostojen ja kohdemaan instituutioiden rooli pk-yritysten p\u00e4\u00e4t\u00f6ksentekoprosessissa on edelleen ep\u00e4selv\u00e4 ja lis\u00e4\u00e4 kvalitatiivisia tutkimuksia aiheesta tarvitaan. T\u00e4m\u00e4n tutkimuksen tavoite on selvitt\u00e4\u00e4 miten pk-yritysten verkostot vaikuttavat markkina-avausstrategiaan niiden laajentuessa kaukaisille markkinoille, joissa on vaihtelevat instituutiot.\n\tT\u00e4h\u00e4n tutkimukseen valittu kaukainen markkina on Latinalainen Amerikka, suuri kehittyv\u00e4 markkina, joka on vasta alkanut olla suomalaisten pk-yritysten kohteena. Tutkimuksessa k\u00e4ytettiin monitapaustutkimusta haastattelemalla kuuden suomalaisen pk-yrityksen myyntip\u00e4\u00e4llikk\u00f6\u00e4 tai yritt\u00e4j\u00e4\u00e4 kansainv\u00e4listymisest\u00e4 Latinalaiseen Amerikkaan. Kohdemarkkinoiden virallisia ja ep\u00e4virallisia instituutioita tutkittiin kolmen itsen\u00e4isen ty\u00f6kalun avulla. Tulokset analysoitiin temaattisella analyysill\u00e4, k\u00e4ytt\u00e4en ATLAS.ti -ohjelmaa tietojen k\u00e4sittelyyn. Verkostojen ja markkina-avausstrategian v\u00e4list\u00e4 suhdetta tutkittiin, huomioiden kohdemarkkinan viralliset ja ep\u00e4viralliset instituutiot.\n\tTulokset toivat ilmi, ett\u00e4 yritykset, jotka k\u00e4yttiv\u00e4t enimm\u00e4kseen virallisia verkostoja, p\u00e4\u00e4ttiv\u00e4t k\u00e4ytt\u00e4\u00e4 suoraa vienti\u00e4 kohdemaan v\u00e4lik\u00e4sien kautta, hy\u00f6dynt\u00e4\u00e4kseen paikallisia resursseja. Kun yritykset voivat k\u00e4ytt\u00e4\u00e4 my\u00f6s ep\u00e4virallisia verkostoja, ne pystyiv\u00e4t valitsemaan suoran viennin yrityksen omien kanavien kautta. Yritt\u00e4j\u00e4n ep\u00e4viralliset verkostot mahdollistivat yritykselle ulkomaisen investoinnin uuteen toimintaan, kun kohdemarkkinasta oli enemm\u00e4n tietoa. Instituutioilla oli hillitsev\u00e4 vaikutus verkostojen ja markkina-avausstrategian v\u00e4liseen suhteeseen. Kehittym\u00e4tt\u00f6m\u00e4t viralliset instituutiot v\u00e4hensiv\u00e4t virallisiin verkostoihin ja suoraan vientiin luottamista. Ep\u00e4virallisten instituutioiden aiheuttamia haasteita kompensoitiin luomalla syvempi\u00e4 ja henkil\u00f6kohtaisempia verkostoja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Globalization has increased companies\u2019 focus on international and even distant markets, with technological solutions as the fueling force. As small and medium-sized enterprises (SMEs) are vital for societies, their internationalization is an interesting research topic. Entry mode decision is considered one of the key decisions SMEs make when entering new markets. Further, the role of networks and host country institutions in the decision-making process of SMEs is still up for debate and more qualitative research on the topic is needed. This research aimed to discover how SMEs\u2019 networks influenced their entry mode decisions when entering distant markets that have varied institutional settings.\n\tThe distant market in this research is Latin America, a big emerging market that is only beginning to be targeted by Finnish SMEs. The research used a multiple case study method by interviewing six sales managers or entrepreneurs from Finnish SMEs about their internationalization to Latin American markets. The formal and informal institutions of the target markets were investigated with three independent tools. The results were analyzed by using thematic analysis, with applying ATLAS.ti -program for data coding. The relationship between networks and entry mode choice was studied, considering the host market formal and informal institutions.\n\tThe results revealed companies using mostly formal networks decided to use direct export via host country intermediaries to access local resources. When the companies were able to use informal networks as well, they could choose direct export via company owned channels. Entrepreneur\u2019s informal networks allowed the company to choose greenfield investment as the company had more knowledge about the target market. Institutions had a moderating effect on the relationship between networks and entry mode choice. Less developed formal institutions led to decreased trust in formal networks and direct entry mode. Additionally, the challenges created by informal institutions were combatted with forming deeper and more personal networks.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-15T08:52:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-15T08:52:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Latin America", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "entry mode", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The effect of networks to entry mode choice and the moderating role of institutions : Finnish SMEs entering Latin America", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106153745", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laitokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kansainv\u00e4listyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkostot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kansainv\u00e4liset markkinat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "institutions (formal organisation)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "small and medium-sized enterprises", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "internationalisation", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "networks (societal phenomena)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "international market", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|