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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Karkulahti, Eemil", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-15T06:49:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-15T06:49:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76523", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisaation vaikutuksesta sanomalehtien ja aikakauslehtien kuluttajat siirtyv\u00e4t yh\u00e4 enemmiss\u00e4 m\u00e4\u00e4rin tilaamaan painetun lehden sijaan digilehti\u00e4 ja maksullisia verkkouutissis\u00e4lt\u00f6j\u00e4. T\u00e4m\u00e4n seurauksena painettujen lehtien myyntim\u00e4\u00e4r\u00e4t ovat laskeneet samaan aikaan kun digitaalisten lehtien myyntim\u00e4\u00e4r\u00e4t nousseet. T\u00e4m\u00e4 Pro Gradu -tutkielma k\u00e4sittelee yhden suomalaisen lehtibr\u00e4ndin printtilehden tilaajien digisiirtym\u00e4\u00e4n vaikuttavia tekij\u00f6it\u00e4. Aiemmista tutkimuksista poiketen t\u00e4ss\u00e4 tutkimuksessa on keskitytty tekij\u00f6ihin, jotka liittyv\u00e4t henkil\u00f6iden tilaushistoriaan. Tutkimuksen tavoitteena oli l\u00f6yt\u00e4\u00e4 n\u00e4ist\u00e4 tekij\u00f6ist\u00e4 t\u00e4rkeimm\u00e4t digisiirtym\u00e4\u00e4n vaikuttavat tekij\u00e4t. Lis\u00e4ksi tutkimuksessa analysoitiin vain printtilehden tilanneiden ja nipputilauksen eli sek\u00e4 printti- ett\u00e4 digitilauksen sis\u00e4lt\u00e4v\u00e4n tuotepaketin tilauksen tehneiden henkil\u00f6iden tilaushistorian tekij\u00f6it\u00e4 ja tutkittiin n\u00e4iden ryhmien v\u00e4lisi\u00e4 eroavaisuuksia. Empiirinen tutkimus toteutettiin m\u00e4\u00e4r\u00e4llisen\u00e4 tutkimuksena ja tutkimusotos oli yhteens\u00e4 16000 henkil\u00f6\u00e4 yrityksen X asiakastietokannasta ker\u00e4ttyn\u00e4. N\u00e4ist\u00e4 8000 oli vain printtilehden tilaajia ja 8000 nipputilauksen tehneit\u00e4 henkil\u00f6it\u00e4. Empiirisen tutkimuksen tuloksina voitiin todeta, ett\u00e4 nipputilausta eniten selitt\u00e4v\u00e4t muuttujat olivat logistisella regressiomallilla toteutettuna tutkittavan lehtibr\u00e4ndin printtitilausten keskip\u00e4iv\u00e4hinta, muiden lehtibr\u00e4ndien printtitilausjaksojen m\u00e4\u00e4r\u00e4 sek\u00e4 muiden lehtibr\u00e4ndien printtitilausten keskip\u00e4iv\u00e4hinta. Printtitilaajien ja nipputilaajien v\u00e4lisist\u00e4 tilastollisista eroavaisuuksista voitiin todeta, ett\u00e4 nipputilauksen tehneet henkil\u00f6t maksoivat p\u00e4iv\u00e4kohtaisesti laskettuna keskim\u00e4\u00e4rin printtitilauksistaan enemm\u00e4n niin tutkittavan lehtibr\u00e4ndin kuin my\u00f6s muiden yrityksen X lehtibr\u00e4ndien tuotteista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As the impact of digitalisation, consumers of newspapers and magazines are switching from print subscriptions to digital subscriptions. As a result, printed magazines sales volumes have decreased at the same time as the digital magazine sales volumes increased. This Master\u2019s Thesis studies the factors affecting the digital transition of the Finnish newspaper brand subscribers. Unlike previous studies, this study has focused on factors related to individuals\u2019 order history. The goal of the study was to find the most important factors affecting digital transition among these factors. In addition, the study compared and analyzed differences of factories\u2019 mean and median between subscribers of print newspapers and subscribers of bundled newspapers. The empirical study was conducted as a quantitative study and the study sample was total of 16000 individuals collected from customer database of company X. 8000 of these were subscribers of print newspaper and 8000 of these were subscribers of bundled newspaper. As a result of the empirical study, it was concluded that the factors that most explained the bundled orders, were the daily price of the print orders of the journal brand under study, the number of print orders of other journal brands and the average daily price of print orders of other journal brands. Regarding the statistical differences between print subscribers and bundled subscribers, it could be stated that the persons who placed bundled orders paid more on average daily price for their print orders for the products of the investigated newspaper brand as well as other journal brands of company X.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-15T06:49:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-15T06:49:36Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Printtilehden tilaajien digisiirtym\u00e4\u00e4n vaikuttavat tekij\u00e4t", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106153725", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/collections/archival-workstation).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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