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[{"key": "dc.contributor.advisor", "value": "Joel, Mero", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lepp\u00e4l\u00e4, Susanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-15T06:35:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-15T06:35:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76520", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena on ymm\u00e4rt\u00e4\u00e4 syv\u00e4llisemmin ilmi\u00f6t\u00e4 korkeakoulutuksen yhteisen digitaalisen verkko-opintotarjonnan arvon muo-dostumisesta ja miten arvon muodostumista voidaan hy\u00f6dynt\u00e4\u00e4 yhteisen digitaalisen verkko-opintotarjonnan kehitt\u00e4misess\u00e4. Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, mist\u00e4 tekij\u00f6ist\u00e4 korkeakoulujen yhteisen verkko-opintotarjonnan arvo muodostuu, ja millaisia tarpeita ja edellytyksi\u00e4 verkko-opintotarjontaan liittyen voidaan tunnistaa. \nT\u00e4m\u00e4n tutkimuksen teoreettinen viitekehys perustuu asiakkaan arvon muodostumisen ja arvon yhteisluomisen teorioihin. Tutkimuksessa tarkastellaan arvoteorioiden sovellettavuutta korkeakoulujen yhteisen digitaalisen verkko-opintotarjonnan konseptissa. Verkko-opintotarjonnan arvon muodostumista analysoidaan sek\u00e4 korkeakouluopiskelijan ett\u00e4 korkeakoulutoimijoiden n\u00e4k\u00f6kulmasta. T\u00e4ss\u00e4 tutkimuksessa keski\u00f6\u00f6n on nostettu n\u00e4iden n\u00e4k\u00f6kulmien vuorovaikutteinen luonne, jossa arvon k\u00e4sitet\u00e4\u00e4n syntyv\u00e4n vuorovaikutuksessa asiakkaan ja palveluntarjoajan yhteisell\u00e4 arvoalueella. \nTutkimuksen l\u00e4hestymistavaksi valittiin laadullinen tapaustutkimus, joka mahdollisti syv\u00e4llisemm\u00e4n perehtymisen tutkittavaan ilmi\u00f6\u00f6n ja tutkimusai-neisto ker\u00e4ttiin puolistrukturoidun teemahaastattelun avulla. Tutkimuksessa selvisi, ett\u00e4 yhteisen verkko-opintotarjonnan arvo on monimutkainen ja moniulotteinen k\u00e4site, joka muodostuu useista eri tekij\u00f6ist\u00e4. Opiskelijan mielt\u00e4m\u00e4 arvo on arvio verkko-opintotarjonnan ominaisuuksien tarjoamista hy\u00f6dyist\u00e4 ja aiheuttamista seurauksista, jotka joko helpottavat tai est\u00e4v\u00e4t opiskelijan tavoitteiden saavuttamista opinnoissaan. T\u00e4m\u00e4 tutkimus korostaa arvon muodostumisen vuorovaikutteista luonnetta, jossa lopullinen verkko-opintotarjonnan arvo muodostuu korkeakouluorganisaation arvoulottuvuuden ja korkeakoulu-opiskelijan arvoulottuvuuden vuorovaikutuksessa. Johtop\u00e4\u00e4t\u00f6ksen\u00e4 todettiin ett\u00e4, arvotekij\u00f6iden perusteellinen selvitt\u00e4minen on hy\u00f6dyllinen toimintatapa, joka tarjoaa ty\u00f6kaluja ja arvokasta tietoa yhteisen laadukkaan ja monipuolisen verkko-opintotarjonnan kehitt\u00e4miselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-15T06:35:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-15T06:35:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "arvon muodostuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvon ulottuvuudet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvon yhteisluominen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteinen verkko-opintotarjonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Arvon muodostuminen korkeakoulujen yhteisess\u00e4 verkko-opintotarjonnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106153722", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvoteoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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