Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

Identifying behavioral drivers and motivations for consumer engagement in LINE application a thematic analysis

Bibliographic Details
Main Author: Aalto, Aleksi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
perceived value
consumer engagement
kuluttajat
brändit
kuluttajakäyttäytyminen
mobiilisovellukset
markkinointi
mobiilimarkkinointi
digitaalinen markkinointi
sosiaalinen media
asiakkaat
consumers
brands
consumer behaviour
mobile apps
marketing
mobile marketing
digital marketing
social media
customers
Online Access: https://jyx.jyu.fi/handle/123456789/76482
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annif_keywords_txtF_mv motivation (mental objects) consumer behaviour consumers behaviour psychology
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author Aalto, Aleksi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Aalto, Aleksi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Aalto, Aleksi
author_sort Aalto, Aleksi
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spellingShingle Aalto, Aleksi Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis perceived value consumer engagement kuluttajat brändit kuluttajakäyttäytyminen mobiilisovellukset markkinointi mobiilimarkkinointi digitaalinen markkinointi sosiaalinen media asiakkaat consumers brands consumer behaviour mobile apps marketing mobile marketing digital marketing social media customers
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thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76482&index=0&size=large
title Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
title_full Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
title_fullStr Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
title_full_unstemmed Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
title_short Identifying behavioral drivers and motivations for consumer engagement in LINE application
title_sort identifying behavioral drivers and motivations for consumer engagement in line application a thematic analysis
title_sub a thematic analysis
title_txtP Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
topic perceived value consumer engagement kuluttajat brändit kuluttajakäyttäytyminen mobiilisovellukset markkinointi mobiilimarkkinointi digitaalinen markkinointi sosiaalinen media asiakkaat consumers brands consumer behaviour mobile apps marketing mobile marketing digital marketing social media customers
topic_facet asiakkaat brands brändit consumer behaviour consumer engagement consumers customers digitaalinen markkinointi digital marketing kuluttajakäyttäytyminen kuluttajat marketing markkinointi mobiilimarkkinointi mobiilisovellukset mobile apps mobile marketing perceived value social media sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/76482 http://www.urn.fi/URN:NBN:fi:jyu-202106143687
work_keys_str_mv AT aaltoaleksi identifyingbehavioraldriversandmotivationsforconsumerengagementinlineapplicationathe

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