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[{"key": "dc.contributor.advisor", "value": "Wilska, Terhi-Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Haapanen, Emilia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-11T09:26:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-11T09:26:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76445", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus tarkastelee muodin kuluttajien kulutusasenteita ja -tottumuksia kes\u00e4ll\u00e4 2020 k\u00e4ydyiss\u00e4 verkkokeskusteluissa. Tutkimuksen teht\u00e4v\u00e4n\u00e4 on selvitt\u00e4\u00e4, millaisia merkityksi\u00e4 on annettu muotij\u00e4rjestelm\u00e4lle, muodin kuluttajuudelle ja miten erilaiset muodin kuluttamisen tavat heijastelevat ihmisten arvoja ja asenteita, mit\u00e4 tulee muodin kuluttamiseen. Tutkimuksen \naineistona toimii kes\u00e4ll\u00e4 2020 ker\u00e4tty otos Twitter - keskusteluista. Kontekstina keskusteluille \ntoimii Lirika Matoshin julkisuutta ker\u00e4nnyt \u201cThe Strawberry Dress\u201d ja sen synnytt\u00e4m\u00e4t kohut. \nAineiston analyysimenetelm\u00e4n\u00e4 tutkimuksessa on k\u00e4ytetty laadullista sis\u00e4ll\u00f6nanalyysia, jonka kautta aineiston tuloksia on esitetty teemoittelevan esitystavan avulla. Tutkimuksen tieteenfilosofiseksi l\u00e4ht\u00f6kohdaksi on valittu sosiaalinen konstruktionismi, ja tutkimuksen teoreettisen viitekehyksen muodostavat erilaiset kulutusteoriat, jotka voidaan yhdist\u00e4\u00e4 vaatemuodin kulutukseen. Analyysiss\u00e4 aineistosta muodostui kolme teemakokonaisuutta, jotka tuottavat merkityksi\u00e4 muotij\u00e4rjestelm\u00e4st\u00e4 sek\u00e4 muodin kuluttamisesta ja sen tavoista. Tuloksista n\u00e4kyy, ett\u00e4 muotij\u00e4rjestelm\u00e4 n\u00e4ytt\u00e4ytyy julkisessa keskustelussa kapitalistisena instituutiona, jonka luomat normit m\u00e4\u00e4rittelev\u00e4t ihmisten tottumuksia ja mahdollisuuksia kuluttaa erityyppist\u00e4 vaatemuotia. Muodin ja luksuksen demokratisoitumisen my\u00f6t\u00e4 kaikilla kuitenkin n\u00e4hd\u00e4\u00e4n olevan oikeus n\u00e4iden kuluttamiseen itselleen mahdollisilla tavoilla. Tuloksissa pikamuoti ja siihen kytkeytyv\u00e4t tavat miellet\u00e4\u00e4n siit\u00e4 huolimatta moraalisesti kyseenalaisiksi tavoiksi kuluttaa, kun taas yleisesti hyv\u00e4ksytyimm\u00e4ksi n\u00e4hd\u00e4\u00e4n vihre\u00e4 ja kest\u00e4vyytt\u00e4 tukeva muodin kuluttaminen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-11T09:26:01Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-11T09:26:01Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "103", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "muodin kulutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulutusasenteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pikamuoti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 muoti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tapaus \u201cThe Strawberry Dress\u201d : analyysi muodin kuluttamiselle ja muotiteollisuudelle luoduista merkityksist\u00e4 Twitter -keskusteluissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106113652", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "203", "language": "", "element": 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