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[{"key": "dc.contributor.advisor", "value": "Raappana, Mitra", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saarelainen, Sanni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-09T07:52:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-09T07:52:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76379", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n systemaattisen kirjallisuuskatsauksen tavoitteena oli kuvata ja j\u00e4sent\u00e4\u00e4, millaisella vaikuttamisviestinn\u00e4ll\u00e4 ihmisi\u00e4 voidaan tutkimusten mukaan kannustaa ilmastonmuutosta torjuvaan k\u00e4ytt\u00e4ytymiseen. Kirjallisuuskatsauksen aineisto koostui 24 vaikuttamisviestint\u00e4\u00e4 ja ilmastonmuutosta torjuvaa k\u00e4ytt\u00e4ytymist\u00e4 k\u00e4sittelev\u00e4st\u00e4 empiirisest\u00e4 tutkimusartikkelista, joita analysoitiin laadullisella sis\u00e4ll\u00f6nanalyysilla. Kirjallisuuskatsaus osoitti, ett\u00e4 ihmisi\u00e4 voidaan kannustaa ilmastonmuutosta torjuvaan k\u00e4ytt\u00e4ytymiseen tietoa v\u00e4litt\u00e4m\u00e4ll\u00e4, viihteellisyyden keinoja k\u00e4ytt\u00e4m\u00e4ll\u00e4 ja tunteita her\u00e4tt\u00e4m\u00e4ll\u00e4. Tietoa v\u00e4litt\u00e4m\u00e4ll\u00e4 voidaan lis\u00e4t\u00e4 ihmisten ymm\u00e4rryst\u00e4 ilmastonmuutoksen syist\u00e4 ja seurauksista, ja n\u00e4in edist\u00e4\u00e4 ilmastonmuutosta torjuvaa k\u00e4ytt\u00e4ytymist\u00e4 pitk\u00e4aikaisesti. Viihteellisyyden keinoja k\u00e4ytt\u00e4m\u00e4ll\u00e4 voidaan tavoittaa sellaisia kohderyhmi\u00e4, jotka eiv\u00e4t muuten kiinnostuisi ilmastonmuutoksesta ja sen torjunnasta. Tunteita her\u00e4tt\u00e4m\u00e4ll\u00e4 voidaan puolestaan havahduttaa ihmisi\u00e4 ilmastonmuutoksen torjunnan v\u00e4ltt\u00e4m\u00e4tt\u00f6myyteen ja vahvistaa heid\u00e4n toimijuuttaan ilmastonmuutoksen torjujina.\n\nIlmastonmuutoksen torjunnan kannalta on t\u00e4rke\u00e4\u00e4, ett\u00e4 ihmisten kulutustottumukset ja el\u00e4m\u00e4ntavat ovat ilmastovaikutuksiltaan kest\u00e4vi\u00e4. T\u00e4m\u00e4n katsauksen tuloksia voidaan soveltaa muun muassa kampanjaviestint\u00e4\u00e4n, jonka tavoitteena on ihmisten kulutuksen ja muiden ilmastonmuutoksen kannalta relevanttien valintojen ohjaaminen ilmastoyst\u00e4v\u00e4llisiksi. Katsauksen tuloksia k\u00e4yt\u00e4nt\u00f6\u00f6n sovellettaessa voi olla kannattavaa yhdist\u00e4\u00e4 monipuolisesti erityyppist\u00e4 vaikuttamisviestint\u00e4\u00e4 koskevia tuloksia vaikuttamisviestinn\u00e4n onnistumiseksi. Viihteellisyyden keinoilla, kuten narratiiveilla ja uusilla viestint\u00e4teknologisilla innovaatioilla ihmiset voidaan ensin houkutella ilmastonmuutosta koskevan vaikuttamisviestinn\u00e4n \u00e4\u00e4relle. Tunteita her\u00e4tt\u00e4m\u00e4ll\u00e4 voidaan sen j\u00e4lkeen aiheuttaa vahvoja ilmastonmuutosta torjuvaan k\u00e4ytt\u00e4ytymiseen kannustavia reaktioita. Kun ihmisten mielenkiinto on saatu kohdistettua ilmastonmuutoksen torjuntaan, voidaan selke\u00e4sti esitetty\u00e4 ja tarkoituksenmukaisesti kehystetty\u00e4 tietoa v\u00e4litt\u00e4m\u00e4ll\u00e4 varmistaa, ett\u00e4 ihmiset ymm\u00e4rt\u00e4v\u00e4t ilmastonmuutoksen syyt ja seuraukset sek\u00e4 oman k\u00e4ytt\u00e4ytymisens\u00e4 vaikutukset ilmastonmuutokseen. N\u00e4in voidaan vaikuttaa ihmisten asenteisiin ja uskomuksiin, jotka ohjaavat k\u00e4ytt\u00e4ytymist\u00e4 mahdollisesti my\u00f6s pitk\u00e4\u00e4n vaikuttamistilanteen j\u00e4lkeen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-09T07:52:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-09T07:52:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vaikuttamisviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Voidaanko ilmastonmuutosta torjua tietoa v\u00e4litt\u00e4m\u00e4ll\u00e4 ja tunteita her\u00e4tt\u00e4m\u00e4ll\u00e4? : kirjallisuuskatsaus vaikuttamisviestinn\u00e4st\u00e4 ilmastonmuutosta torjuvan k\u00e4ytt\u00e4ytymisen edist\u00e4j\u00e4n\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106093592", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "1250 e", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ilmastonmuutokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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