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[{"key": "dc.contributor.advisor", "value": "Baumeister, Stefan", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Eloranta, Aleksi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-04T11:59:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-04T11:59:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76253", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ilmastonmuutoksen kiihtyess\u00e4 on v\u00e4ltt\u00e4m\u00e4t\u00f6nt\u00e4, ett\u00e4 sen vaikutuksia lievent\u00e4vi\u00e4 toimenpiteit\u00e4 tehd\u00e4\u00e4n, sill\u00e4 se on t\u00e4ll\u00e4 hetkell\u00e4 maapallon suurin uhka. Yritysten harjoittama vapaaehtoinen hiilikompensaatio voi toimia lyhyen aikav\u00e4lin hillitsemisratkaisuna. Kuljetusp\u00e4\u00e4st\u00f6jen kompensoinnin sis\u00e4lt\u00e4m\u00e4st\u00e4 markkinointipotentiaalista ei ole juurikaan aiempaa kirjallisuutta, joten t\u00e4m\u00e4 tutkielma pyrkii paikkaamaan aukkoja tiedossa. Kompensaatioprojektityypin vaikutus yritysten ostop\u00e4\u00e4t\u00f6kseen on my\u00f6s suhteellisen tuntematon aihe, johon t\u00e4ll\u00e4 tutkielmalla pyrit\u00e4\u00e4n saamaan lis\u00e4tietoa. T\u00e4m\u00e4 ty\u00f6 on tehty osittain yhteisty\u00f6ss\u00e4 Wiima Logistics Oy:n kanssa, jolle ty\u00f6 toimii markkinatutkimuksena. T\u00e4m\u00e4n kvantitatiivisen tutkimuksen tavoitteena oli selvitt\u00e4\u00e4 suomalaisten yritysten n\u00e4kemyksi\u00e4 kuljetusp\u00e4\u00e4st\u00f6jen kompensoinnin br\u00e4ndille tai tuotteelle tuomasta lis\u00e4arvosta, esim. kompensaatiosta ilmaisevan sertifikaatin muodossa. Lis\u00e4ksi yritysten n\u00e4kemyksi\u00e4 kompensaatioprojektityypin vaikutuksesta ostop\u00e4\u00e4t\u00f6kseen kartoitettiin. Tutkimus toteutettiin verkkokyselyn\u00e4 huhtikuussa 2021 ja siihen osallistui 60 yhteisty\u00f6yrityksen asiakasta ymp\u00e4ri Suomea. Tutkimuksen tulokset osoittivat, ett\u00e4 yritykset, jotka ovat asettaneet hiilineutraaliustavoitteen, ovat todenn\u00e4k\u00f6isemmin kompensoineet p\u00e4\u00e4st\u00f6j\u00e4\u00e4n kuin muut yritykset. Yleisesti ottaen yritykset n\u00e4kiv\u00e4t hiilineutraalin kuljetuksen potentiaalisesti toimivan osana yrityksen toimintaa ja strategioita, ja ett\u00e4 t\u00e4t\u00e4 ilmaiseva sertifikaatti toisi lis\u00e4arvoa niiden br\u00e4ndille tai tuotteelle. My\u00f6s kompensaatioprojektityypill\u00e4 huomattiin olevan merkitt\u00e4v\u00e4 vaikutus yritysten ostohalukkuuteen palvelun suhteen. Tutkimustulosten perusteella hiilineutraali kuljetus vetoaa eniten yrityksiin, jotka ovat asettaneet hiilineutraaliustavoitteen. Yrityksiin eniten vetoavat kompensaatioprojektityypit olivat tutkimuksen mukaan uusiutuvan energian rahoittaminen, sek\u00e4 metsiin liittyv\u00e4t projektit. Tutkimuksen tuloksena yhteisty\u00f6yritys sai tietoa asiakkaidensa tarpeista palvelua kohtaan, jota se voi hy\u00f6dynt\u00e4\u00e4 kehitt\u00e4ess\u00e4\u00e4n tulevaisuuden strategioitaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As climate change, the greatest threat to the globe, progresses, it is crucial that urgent mitigation actions are taken. One short-term solution is companies participating in voluntary carbon offsetting. There exists little prior literature on the marketing potential embedded in compensating transportation emissions. This thesis aims, thus, to fills this gap in knowledge. The effect of compensation project types on the purchase decision is also relatively unknown but is investigated in this study. This thesis acts, in addition, as a market research for a case company, Wiima Logistics Oy.\nThe aim of this quantitative research was to explore Finnish companies\u2019 views on gaining added value on their brand by offsetting transportation emissions, for instance if the companies are provided with a certificate indicating carbon neutral transportation, as well as the influence of offset project types on the purchase decision. An online survey was conducted in April 2021, in which 60 of the case company\u2019s clients around Finland participated.\nThe results revealed that companies that have set carbon neutrality goal, had compensated emissions in the past more than companies without said goal. In general, companies saw that compensating transportation emissions could potentially be a part of their operations and strategies, and that a certificate would bring added value to their brand or product. The offset project type also heavily influences the willingness to pay for such services.\nAccording to the conducted survey, carbon neutral transportation service appeals most to companies with set carbon neutrality goals. The most appealing offset project types were identified as investing in renewable energy and forestry-related projects. As a result of this study, the case company gained valuable information on their clients\u2019 demand for carbon compensated transportation service, which can be utilized in future strategy development.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-04T11:59:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-04T11:59:26Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "voluntary carbon offset", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "freight transport", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "green marketing", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Finnish companies\u2019 views on gaining added value on their brand by offsetting transportation emissions", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106043478", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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