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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Teittinen, Johannes", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-04T11:02:30Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-04T11:02:30Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76241", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viimeisten vuosikymmenten aikana kaupank\u00e4ynti on muuttunut digitalisaation my\u00f6t\u00e4. Digitalisaatio on tuonut markkinoille paljon mahdollisuuksia ja uusia konsepteja kehitt\u00e4\u00e4 yrityksen myynti\u00e4 ja markkinointia. Nykyaikana v\u00e4hitt\u00e4iskauppojen mobiilisovellukset ovat nousseet merkitt\u00e4v\u00e4\u00e4n asemaan yhdeksi rajapinnaksi. Tutkimuksen tavoitteena on pyrki\u00e4 antamaan vastauksia siihen, mitk\u00e4 tekij\u00e4t vaikuttavat asiakkaan kokemaan arvoon mobiilisovelluksessa, ja mitk\u00e4 tekij\u00e4t vaikuttavat mobiilisovelluksen etukuponkien lunastusaikomukseen. Tutkittavana mobiilisovellukseen k\u00e4ytettiin S-mobiilia ja lunastusaikomusta k\u00e4siteltiin ostoaikomuksen teoreettisen viitekehyksen kautta. Tutkimuksen aineisto (N = 185) ker\u00e4ttiin verkkokyselyll\u00e4. Aineistoon hyv\u00e4ksyttiin ne vastaukset, jonka perusteella henkil\u00f6 oli k\u00e4ytt\u00e4nyt S-mobiilia v\u00e4hint\u00e4\u00e4n pari kertaa vuodessa. Kuukausittaisia k\u00e4ytt\u00e4ji\u00e4 oli 31,9 %, vastaajista 33,0 % k\u00e4ytti S-mobiilia viikoittain ja 25,4 % viel\u00e4 useammin. Tutkimuksen tulosten perusteella vain koetulla arvolla oli merkitt\u00e4v\u00e4 vaikutus aikomukseen lunastaa etukuponkeja S-mobiilisovelluksesta. Palvelun laadulla n\u00e4htiin olevan merkitt\u00e4v\u00e4 vaikutus koettuun arvoon sek\u00e4 asiakastyytyv\u00e4isyyteen. My\u00f6s koetulla arvolla oli merkitt\u00e4v\u00e4 vaikutus asiakastyytyv\u00e4isyyteen. Kyseisi\u00e4 yhteyksi\u00e4 pohtiessa voitiin tehd\u00e4 johtop\u00e4\u00e4t\u00f6s, ett\u00e4 asiakkaiden lunastusaikomuksiin vaikuttivat kaikista voimakkaimmin utilitaristiset arvon piirteet, joissa asiakkaat kokivat saavansa k\u00e4yt\u00e4nn\u00f6n hy\u00f6tyj\u00e4 sovelluksen k\u00e4yt\u00f6st\u00e4. Utilitaristisia arvon piirteit\u00e4 k\u00e4siteltiin kyselylomakkeessa nopeuden, tehokkuuden ja helppouden n\u00e4k\u00f6kulmasta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-06-04T11:02:30Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-04T11:02:30Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ostoaikomus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelun laatu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mobiilisovelluksen koettu arvo v\u00e4hitt\u00e4iskaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106043466", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laatu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilisovellukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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