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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salokorpi, Emma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-04T05:48:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-04T05:48:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76207", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyp\u00e4iv\u00e4n s\u00e4hk\u00f6isten markkinointiviestint\u00e4kanavien moninaisuus voi luoda organisaatioille sek\u00e4 mahdollisuuksia ett\u00e4 haasteita. Asiakkaat kaipaavat laadukasta ja monipuolista sis\u00e4lt\u00f6\u00e4, mutta samalla vastaanotetun informaation m\u00e4\u00e4r\u00e4 eri kanavissa hankaloittaa kiinnostuksen yll\u00e4pit\u00e4mist\u00e4. My\u00f6s asiakkaiden kanssa luodut suhteet ja suhteiden yll\u00e4pit\u00e4misen tavat ovat muuttuneet ja monipuolistuneet digitaalisuuden ja uusien s\u00e4hk\u00f6isten kanavien my\u00f6t\u00e4.\nT\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena oli selvitt\u00e4\u00e4, miten opiskelija-asuntos\u00e4\u00e4ti\u00f6 voi toteuttaa asiakasviestint\u00e4\u00e4 monikanavaisesti, ja mitk\u00e4 ovat monikanavaisen asiakasviestinn\u00e4n haasteet ja mahdollisuudet. Tutkimus toteutettiin kvalitatiivisena eli laadullisena tutkimuksena, ja tutkimusaineisto ker\u00e4ttiin haastattelemalla nelj\u00e4\u00e4 opiskelija-asuntos\u00e4\u00e4ti\u00f6n henkil\u00f6kunnan j\u00e4sent\u00e4 ja viitt\u00e4 sen asukasta.\nTutkimuksen tulosten perusteella voidaan todeta, ett\u00e4 eri kanavia on mielek\u00e4st\u00e4 hy\u00f6dynt\u00e4\u00e4 eri tarkoituksiin, mutta kanavien tulee olla kesken\u00e4\u00e4n integroituja. Opiskelija-asuntos\u00e4\u00e4ti\u00f6n asiakaskunta huomioon ottaen markkinointiviestinn\u00e4ss\u00e4 ei voida tukeutua ainoastaan yhteen kanavaan. Viestinn\u00e4ss\u00e4 ja sen sis\u00e4ll\u00f6ss\u00e4 on t\u00e4rke\u00e4\u00e4 huomioida etenkin selkeys ja informatiivisuus.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-04T05:48:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-04T05:48:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Monikanavaisen asiakasviestinn\u00e4n haasteet ja mahdollisuudet : case Keski- Suomen opiskelija-asuntos\u00e4\u00e4ti\u00f6 sr", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": 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and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "community", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "monikanavaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "s\u00e4hk\u00f6inen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, 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