Facebook content marketing for Finnish plant-based protein producers

Facebook content marketing for Finnish plant-based protein producers

In Finland, the consumption of plant-based protein products has been increasing. Despite a wide choice of imported plant-based protein products in supermarkets, Finns tend to favor local brands. Moreover, Finnish plant-based protein products are experiencing an improved export potential owing to out...

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Bibliographic Details
Main Author: Ivanova, Ekaterina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
vegan
plant-based
content marketing
Markkinointi
Marketing
20423
kasviproteiinivalmisteet
sosiaalinen media
markkinointi
digitaalinen markkinointi
Facebook
viestintä
sisältötuotanto
plant protein products
social media
marketing
digital marketing
communication
content production
Online Access: https://jyx.jyu.fi/handle/123456789/76177

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