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[{"key": "dc.contributor.advisor", "value": "Valkonen, Tarja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sinnem\u00e4ki, Milja", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-27T14:10:37Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-27T14:10:37Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76005", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterintutkielman tarkoituksena on kuvata ja ymm\u00e4rt\u00e4\u00e4 Verohallinnon ja kansalaisten v\u00e4list\u00e4 vuorovaikutusta \nVerohallinnon Instagram-tilill\u00e4. N\u00e4in halutaan paremmin ymm\u00e4rt\u00e4\u00e4, millaista on viranomaisen ja kansalaisten\nkeskin\u00e4inen vuorovaikutus sosiaalisessa mediassa. Tapaustutkimuksen kohdeorganisaatioksi valikoitui juuri \nVerohallinto, sill\u00e4 sen tapa viesti\u00e4 Instagramissa on ollut viranomaisviestinn\u00e4lle ep\u00e4tyypillist\u00e4 ja se on n\u00e4in ollen \nher\u00e4tt\u00e4nyt keskustelua my\u00f6s tiedotusv\u00e4lineiss\u00e4.\nT\u00e4m\u00e4 tutkimus hy\u00f6dynsi verkkoetnografian menetelmi\u00e4, jotka sopivat erityisen hyvin silloin, kun pyrit\u00e4\u00e4n tutkimaan \njotakin yksitt\u00e4ist\u00e4 tapausta ja kuvaamaan sit\u00e4 tarkasti. Tutkimusaineisto ker\u00e4ttiin Verohallinnon Instagram-julkaisuista\nnelj\u00e4n kuukauden ajalta. Verohallinnon Instagram-tililt\u00e4 keskusteluketjuja kertyi 18 ja niiss\u00e4 oli yhteens\u00e4 804 \nkommenttia. Vuorovaikutuksesta tunnistettiin analyysivaiheessa vuorovaikutuksen funktiot, topiikit, tehtiin kieleen ja \nilmaisutapaan liittyvi\u00e4 huomioita sek\u00e4 tarkasteltiin, kenelle kukin viesti oli osoitettu. \nTulokset osoittavat, ett\u00e4 Verohallinto k\u00e4ytt\u00e4\u00e4 varsin ep\u00e4muodollista kielt\u00e4 vuorovaikutuksessaan kansalaisten kanssa. Se \npyrkii aktiiviseen vuorovaikutukseen kysym\u00e4ll\u00e4 kysymyksi\u00e4 ja hakemalla tietoa kansalaisilta. Viranomaisviestinn\u00e4st\u00e4 \npoikkeavasti huumorin keinot ovat selke\u00e4sti esill\u00e4 Verohallinnon viestinn\u00e4ss\u00e4. Kansalaiset puolestaan hakevat tietoa, \nesitt\u00e4v\u00e4t omia mielipiteit\u00e4\u00e4n ja ilmaisevat erilaisia tunteita Instagramissa. Keskustelunaiheet keskittyv\u00e4t p\u00e4\u00e4asiallisesti \nverotukseen liittyviin kysymyksiin, mutta lis\u00e4ksi keskusteluissa esiintyy verotukseen liittym\u00e4tt\u00f6mi\u00e4 aiheita.\nTutkimustuloksista voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 Verohallinnon poikkeuksellinen tapa toteuttaa viranomaisviestint\u00e4\u00e4 on saanut \nkansalaiset aktivoitua keskusteluun. Instagramista on tullut kansalaisten yhteinen keskustelufoorumi, jossa tietoa, \nmielipiteit\u00e4 ja tunteita jaetaan aktiivisesti. N\u00e4in ollen voidaankin todeta, ett\u00e4 julkisen sektorin organisaatioillakin on \nmahdollisuus l\u00f6yt\u00e4\u00e4 uusia keinoja toteuttaa viestint\u00e4\u00e4ns\u00e4, vaikka viranomaisviestint\u00e4\u00e4 rajoittavatkin tietyt ehdot ja \nlains\u00e4\u00e4d\u00e4nn\u00f6lliset velvoitteet.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-27T14:10:37Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-27T14:10:37Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "73", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "viranomaisviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Keskusteleva viranomainen : tapaustutkimus Verohallinnon ja kansalaisten Instagram-vuorovaikutuksesta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105273253", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verohallinto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kansalaiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkinen sektori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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