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[{"key": "dc.contributor.advisor", "value": "Takala, Tuomo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Suvanto, Saara", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-20T12:10:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-20T12:10:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75810", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Muutosnopeus kiihtyy maailmassa kovaa vauhtia ja organisaatioilla on haasteita pysytell\u00e4 mukana kehittyv\u00e4n teknologian, globalisaation, digitalisaation ja kaikkien n\u00e4iden mukana tuomien ilmi\u00f6iden mukana. Ty\u00f6n murros el\u00e4\u00e4 vahvaa vaihetta ja t\u00e4m\u00e4n tuomat muutokset vaikuttavat olevan vasta alussa. V\u00e4hitt\u00e4iskaupan ala el\u00e4\u00e4 my\u00f6s muutospaineessa ja kokee kovaa kilpailua kansainv\u00e4listen markkinoiden yleistyess\u00e4 Suomen maaper\u00e4ll\u00e4. Erityisesti erikoistavarakaupan toimijat ovat viime vuosina k\u00e4yneet l\u00e4pi suuria strategisia muutoksia pysy\u00e4kseen markkinoilla mukana. Yksi n\u00e4ist\u00e4 muutoksista on verkkokaupan lanseeraus osaksi liiketoimintamallia. \n T\u00e4ss\u00e4 tutkimuksessa tutkittiin juuri erikoistavarakaupan muutosprosesseja verkkokaupan perustamiseksi sek\u00e4 v\u00e4hitt\u00e4iskaupan murroksen ilmi\u00f6it\u00e4 ja sen vaikutuksia, erityisesti digitalisaation tuomia vaikutuksia. Tutkimuksen teoreettinen viitekehys rakentui kahdesta yl\u00e4luokasta, organisaatiomuutos sek\u00e4 v\u00e4hitt\u00e4iskaupan murros. \n Tutkimuksen aineisto ker\u00e4ttiin haastattelemalla seitsem\u00e4\u00e4 erikoistavarakaupan toimijaa kev\u00e4\u00e4ll\u00e4 2021, joiden yritykset olivat perustaneet verkko-kaupan viimeisen kymmenen vuoden aikana osaksi liiketoimintaansa. Aineiston analyysi toteutettiin teemoittelun ja sis\u00e4ll\u00f6nanalyysin avulla. Tutkimus osoitti, ett\u00e4 muutosprosessit ovat olleet strategisesti merkitt\u00e4vi\u00e4 ja verkkokaupan muutos koettiin olevan jatkuvaa. V\u00e4hitt\u00e4iskaupan murroksen vaikutukset n\u00e4htiin haasteena ja etenkin digitalisaation my\u00f6t\u00e4 yrityksill\u00e4 on viel\u00e4 muutosmatkaa ja oppimista edess\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-20T12:10:15Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-20T12:10:15Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "V\u00e4hitt\u00e4iskaupan murros : kivijalan ja verkkokaupan n\u00e4k\u00f6kulmasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105203072", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muutosjohtaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "johtaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muutos", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "v\u00e4hitt\u00e4iskauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "erikoistavarakauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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