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[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Parikka, Valtteri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-20T06:58:25Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-20T06:58:25Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75783", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ta\u0308ssa\u0308 maisterintutkielmassa syvennyta\u0308a\u0308n siihen, mita\u0308 tarinallisen journalismin ka\u0308site jutun imu tarkoittaa ja millaisin keinoin toimituksissa sita\u0308 pyrita\u0308a\u0308n rakentamaan. Tutkielma pohjautuu Helsingin Sanomien erikoisartikkeliin, joka toteutettiin ta\u0308ta\u0308 tutkimustyo\u0308ta\u0308 varten. Artikkelin nimi on Ikuinen kierre ja se ka\u0308sittelee Helsingin kaduilla vallitsevaa huumeongelmaa. Erikoisartikkeli julkaistiin HS:n verkkosivuilla ja printtilehdessa\u0308 perjantaina 27.11.2020. Ta\u0308ssa\u0308 opinna\u0308ytteessa\u0308 selviteta\u0308a\u0308n, miten tuon tyo\u0308prosessin eri vaiheissa pyrittiin luomaan jutun imua.\nTutkimusongelmaa ratkotaan kahdella metodilla, joilla ka\u0308siteltiin kahta erillista\u0308 aineistoa. Ensimma\u0308isena\u0308 metodina tutkielmassa ka\u0308yteta\u0308a\u0308n autoetnografiaa, jolla tuotettiin toimittajan tyo\u0308pa\u0308iva\u0308kirja juttuprojektin vaiheista. Pa\u0308iva\u0308kirjamateriaali keskittyi siihen, milta\u0308 jutun imun tuottaminen na\u0308ytti toimittajan na\u0308ko\u0308kulmasta ja mita\u0308 journalistisia valintoja siihen liittyi. Tutkielman toisena metodina on puolistrukturoidut teemahaastattelut. Haastatteluissa tyo\u0308prosessin esimies, tuottaja, valokuvaaja, editori, graafikko ja koodaaja pa\u0308a\u0308siva\u0308t kertomaan, miten he edistiva\u0308t jutun imua omissa tyo\u0308tehta\u0308vissa\u0308a\u0308n.\nJutun imun ka\u0308sitetta\u0308 selviteta\u0308a\u0308n luomalla katsaus aiempaan tutkimuskirjallisuuteen ja seulomalla tutkimusaineistoista olennaisia seikkoja siita\u0308, mita\u0308 jutun imusta ajatellaan arkisessa toimitustyo\u0308ssa\u0308. Tutkielman johtopa\u0308a\u0308to\u0308ksissa\u0308 na\u0308ista\u0308 havainnoista vedeta\u0308a\u0308n yhteen kokonaiskuva jutun imusta. Tutkielmassa selvisi, etta\u0308 jutun imu tarkoittaa sellaista tekstin ja visuaalisuuden kokonaisuutta, joka saa lukijan lukemaan jutun alusta loppuun ja uppoutumaan joka solullaan syva\u0308lle sen tarinamaailmaan.\nTutkielman tuloksena syntyi myo\u0308s pa\u0308a\u0308telmia\u0308 siita\u0308, miten tutkittavassa erikoisartikkeliprosessissa jutun imua pyrittiin luomaan. Ta\u0308rkeiksi keinoiksi osoittautuivat muiden muassa pyrkimys sujuvaan tekstikerrontaan ja saumattomaan visuaaliseen ilmeeseen. Kun erikoisartikkeli on yhtena\u0308inen kokonaisuus, silla\u0308 on parhaat mahdollisuudet pita\u0308a\u0308 lukija otteessaan. Lisa\u0308ksi olennaista on se, miten lukijan mielenkiinto kiinniteta\u0308a\u0308n juttuun esimerkiksi tekstin aloituksella ja sosiaalisen median markkinoinnilla. Myo\u0308ska\u0308a\u0308n jutun aiheen, na\u0308ko\u0308kulman ja toteutustavan valintoja ei sovi va\u0308ha\u0308tella\u0308.\nOnnistuneessa journalistisessa prosessissa kaikkien tyo\u0308vaiheiden tulisi tukea vahvasti jutun imun syntymista\u0308. Silloin kokonaisuudesta tulee yhtena\u0308inen ja lukijalle ela\u0308myksellinen seka\u0308 sivista\u0308va\u0308. Jos juttu upottaa maailmansa ja kertoo merkityksellista\u0308 tietoa, se voi hera\u0308tta\u0308a\u0308 myo\u0308s maksuhalukkuutta. Se on mediataloille va\u0308yla\u0308 pa\u0308rja\u0308ta\u0308 muuttuvassa maailmassa.\nTutkielman lopussa liitteena\u0308 on kuvakaappaukset tutkittavasta Ikuinen kierre -erikoisartikkelista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-20T06:58:25Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-20T06:58:25Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "158", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "jutun imu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Jutun imun rakentaminen Helsingin Sanomien erikoisartikkeliprosessissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105203045", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "2200", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkojournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "narratiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimitusty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lukijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autoetnografia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lehtikuvaajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "graafiset suunnittelijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "el\u00e4myksellisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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