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[{"key": "dc.contributor.advisor", "value": "Laine, Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "S\u00e4rkivuori, Joakim", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-17T06:13:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-17T06:13:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75663", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nuorisokulttuurinen liikunta ja vaihtoehtolajien suosion nousu ovat eriytyneen liikuntakulttuurin aikakauden ilmi\u00f6it\u00e4. 2020-luvun sosiaalinen media on uusi v\u00e4line lajialakulttuureihin sosiaalistumisessa, oman kehityksen seuraamisessa ja jopa oman osaamisen kaupallistamisessa. J\u00e4lkimoderni kulutusyhteiskunta tarjoaa jokaiselle jotakin my\u00f6s liikunnassa ja urheilussa. Luova yritt\u00e4jyysurheilu on t\u00e4llaisen toimeliaisuuden ammattimaistunut muoto ja niche-markkina, joka tarjoaa urav\u00e4yl\u00e4n lahjakkuuksille, joiden pitk\u00e4j\u00e4nteisyys ja riskinottokyky yhdistyv\u00e4t luovuuteen ja taiteelliseen silm\u00e4\u00e4n audiovisuaalisessa teknologiassa.\n\nT\u00e4ss\u00e4 liikunnan yhteiskuntatieteiden pro gradu -tutkielmassa tutkittiin kuuden jalkapallon luovan yritt\u00e4jyysurheilijan motiiveja, identiteettej\u00e4, toiminnan kulttuurista merkityksenantoa sek\u00e4 ty\u00f6ekosysteemi\u00e4 luovilla aloilla. Informanteista (n=6) kolmen ammatillinen kiinnostuksenkohde oli freestylejalkapallo ja kolmen jalkapallovideot; voidaankin puhua \u201dfreestylereista\u201d ja \u201dtrick shot -koulukunnasta\u201d. Tutkimus on laadullinen. Informantteja haastateltiin puoliavoimen teemahaastattelun metodein ja tutkimustulokset analysoitiin teoriaohjaavalla sis\u00e4ll\u00f6nanalyysill\u00e4. Teoreettinen viitekehys nojaa nuorisokulttuuristen lajien tutkimukseen, my\u00f6h\u00e4ismoderniin alakulttuuriteoriaan ja alakulttuurisen p\u00e4\u00e4oman k\u00e4sitteen my\u00f6t\u00e4 Bourdieun distinktioteoriaan, sek\u00e4 my\u00f6s luovuuden ja yritt\u00e4jyyden tutkimukseen. \n\nTutkimustulokset osoittavat, ett\u00e4 freestylejalkapalloyhteis\u00f6ss\u00e4 vallitsee keskin\u00e4inen kunnioitus ammattilaisista aloittelijoihin. Kunnioitusta kerrytet\u00e4\u00e4n ennen kaikkea alakulttuurisella p\u00e4\u00e4omalla eik\u00e4 kilpailumenestyksell\u00e4. Lajiteknisiksi ansioiksi k\u00e4sitet\u00e4\u00e4n etenkin tyyli ja luovuus. Jalkapallovideoihin keskittyvien kulttuurinen merkityksenanto liittyy enemm\u00e4n omaan br\u00e4ndiin ja uraan, mutta urheilusuoritukset ja taiteellisuus ovat silti samalla tavalla symbioosissa. Luovan alan yritt\u00e4jyys vaatii seikkailijaluonnetta, rohkeutta, kunnianhimoa ja valmiutta tinki\u00e4 s\u00e4\u00e4nn\u00f6llisen el\u00e4m\u00e4n mukavuuksista. Jotta freestylejalkapalloilija voi tehd\u00e4 lajistaan ammatin, on h\u00e4nest\u00e4 k\u00e4yt\u00e4nn\u00f6ss\u00e4 tultava luova yritt\u00e4jyysurheilija.\n\nVaihtoehtolajialakulttuurien kaupallistumisvieh\u00e4tys on kenties suurempaa kuin aikaisemmin. Sosiaalinen media muokkaa ja m\u00e4\u00e4rittelee alakulttuurista p\u00e4\u00e4omaa hyvin aktiivisesti. Uudet lajit viev\u00e4t liikuntakulttuuria muutenkin suuntaan, jossa se ei viel\u00e4 koskaan ole ollut. Toisaalta sosiaalisen median ja urheilun sekoituksen merkityssis\u00e4ll\u00f6ist\u00e4 liikuntasosiologia voi l\u00f6yt\u00e4\u00e4 my\u00f6s joitain pieni\u00e4 ratkaisuja v\u00e4henev\u00e4n fyysisen aktiivisuuden ongelmaan. My\u00f6s luovan yritt\u00e4jyysurheilun alati kasvavat rahavirrat osana j\u00e4lkimodernia urheiluteollisuutta kaipaavat lis\u00e4\u00e4 ahkerampaa akateemista tutkimusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sport-related youth subcultures and growing popularity of alternative sports are phenomena of the era of differentiated sports culture. The social media of the 2020s is a new tool for socializing to the subcultures, following one\u2019s own development and even commercializing one\u2019s own skills. The postmodern consumer society offers something for everyone also in the field of sport and exercise. Creative entrepreneurship in sport is a professional form of such activity and a niche market that provides a career path for talents whose perseverance and risk-taking are combined with creativity and an artistic eye in audiovisual technology.\n\nThis master\u2019s thesis in social sciences of sport examined motives, identities, cultural significance and the work ecosystem in creative industries of six creative entrepreneur athletes in football. Out of six informants, three had their professional interests in freestyle football and three in football videos; \u201cfreestyle-\u201d and \u201ctrick shot\u201d -schools could then be separated. The research is qualitative. The data consisted of half-structured thematic interviews which were interpreted in theory-guided content analysis. Theoretical framework of the study relies on previous studies on sport-related youth subcultures, creativity and entrepreneurship as well as on postmodern subcultural theory and with the concept of subcultural capital, on Bourdieu\u2019s theory of habitus.\n\nThere is mutual respect in the freestyle football community from professionals to beginners. Respect is built above all on subcultural capital and not merely on competitive success. Style and creativity in particular are understood as merits in the community. The cultural significance of those who focused on football videos was more related to their own brand and career, but sports performance and artistry were still in symbiosis. Entrepreneurship in the creative industries requires an adventurous nature, courage, ambition and a willingness to compromise on the comforts of a regular life. In order for a freestyle football player to become a pro, he or she must practically become a creative entrepreneur athlete.\n\nThe commercialization appeal of subcultures in alternative sports is perhaps greater than in the past. Social media modifies subcultures and defines subcultural capital very actively. New sport disciplines are taking sports culture in a direction where it has never been before. Research on the mix of social media and sport subcultures can also help sport sociology to develop some small solutions to the problem of reducing physical activity. On the other hand, the ever-increasing cash flows of creative entrepreneurship in sport as part of the postmodern sport industry deserve more diligent academic research.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-17T06:13:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-17T06:13:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "140", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vaihtoehtolajit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Lajivanhuksen uudet tuulet : jalkapallon luovien yritt\u00e4jyysurheilijoiden identiteetit ja kulttuurinen merkityksenanto", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, 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