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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laur\u00e9n, Miitta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-12T05:46:29Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-12T05:46:29Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75462", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vaikeina taloudellisina aikoina hotelliyritykset joutuvat kilpailemaan asiakkaista, ja hotelliyrityksille on elint\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4, mit\u00e4 asiakkaat odottavat hotelleilta ja mist\u00e4 he ovat valmiita maksamaan. Koropandemian seurauksena asetetuista matkustusrajoituksista johtuen suomalaiset hotelliyritykset ovat t\u00e4ysin riippuvaisia kotimaan matkailijoista. Lis\u00e4ksi liikematkustamisen m\u00e4\u00e4r\u00e4 on koronapandemian aikana v\u00e4hentynyt radikaalisti. T\u00e4st\u00e4 syyst\u00e4 tutkimuksessa keskityt\u00e4\u00e4n kotimaassa tapahtuvaan vapaa-ajanmatkustamiseen. Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t vaikuttavat vapaa-ajanmatkustajien hotellin valintaan Suomessa. Tutkimuksessa tarkastellaan erityisesti, miten palveluiden laatu ja koettu arvo vaikuttavat vapaa-ajanmatkustajien hotellin valintaan. Lis\u00e4ksi pyrit\u00e4\u00e4n selvitt\u00e4m\u00e4\u00e4n, mist\u00e4 tekij\u00f6ist\u00e4 palvelun laatu ja koettu arvo hotellikontekstissa muodostuvat. Tarkastelujen keskipisteess\u00e4 ovat: hinta, kokonaislaatu, br\u00e4ndi, koettu arvo, sijainti, verkkoarvostelut ja palveluiden laatu. \n\nTy\u00f6ss\u00e4 toteutettiin kvantitatiivinen eli m\u00e4\u00e4r\u00e4llinen kyselytutkimus, johon vastasi 104 henkil\u00f6\u00e4. Aineiston k\u00e4ytt\u00f6kelpoisuus testattiin SPSS\u2013ohjelmistolla ja aineistosta muodostettiin rakenneyht\u00e4l\u00f6malli (PLS-SEM), joka analysoitiin SmartPLS 3 -ohjelmistolla. Tulosten perusteella voidaan todeta, ett\u00e4 koettu laatu ja koettu arvo selitt\u00e4v\u00e4t eritt\u00e4in hyvin vapaa-ajanmatkustajan hotellin valintaa. Mielenkiintoista tutkimustuloksissa oli, ett\u00e4 koettu arvo toimii v\u00e4litt\u00e4j\u00e4n\u00e4 eli mediaattorina laadun ja y\u00f6pymisaikomuksen v\u00e4lill\u00e4. K\u00e4yt\u00e4nn\u00f6ss\u00e4 t\u00e4m\u00e4 tarkoittaa, ett\u00e4 koettu arvo on t\u00e4rkein yksitt\u00e4inen tekij\u00e4, kun vapaa-ajanmatkustajat valitsevat hotellia kotimaan matkoillaan. Koettuun arvoon vaikuttaa koettu laatu sek\u00e4 hotellin palvelut. Koettuun laatuun vaikuttaa puolestaan vahvasti hotellibr\u00e4ndi, mink\u00e4 takia hotelliyritysten tulisi panostaa br\u00e4ndimielikuvan rakentamiseen ja yll\u00e4pit\u00e4miseen. Palveluista vapaa-ajanmatkustajat arvostivat eniten hyv\u00e4\u00e4 asiakaspalvelua, monipuolista aamupalaa sek\u00e4 viihtyis\u00e4\u00e4 ravintolaa ja baaria, joten hotelliyritysten kannattaisi panostaa n\u00e4ihin osa-alueisiin houkutellakseen y\u00f6pyji\u00e4 kotimaan vapaa-ajanmatkustajista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-12T05:46:29Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-12T05:46:29Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "laatuodotus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "koettu arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostoaikomus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vapaa-ajanmatkustajien hotellin valintaan vaikuttavat tekij\u00e4t", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105122742", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", 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