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[{"key": "dc.contributor.advisor", "value": "Taiminen, Heini", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00f6tt\u00f6nen, Veera", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-10T05:55:32Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-10T05:55:32Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75394", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Henkil\u00f6br\u00e4ndin rakentamisesta l\u00f6ytyy aiempia tutkimuksia ja teorioita. T\u00e4m\u00e4n tutkielma tarkastelee henkil\u00f6br\u00e4ndin rakentamista kiinteist\u00f6nv\u00e4litysalalla. Henkil\u00f6br\u00e4ndin rakentamisesta kiinteist\u00f6nv\u00e4litysalalla ei ole tutkittu aikaisemmin paljoa, jonka vuoksi tutkielma p\u00e4\u00e4tettiin toteuttaa t\u00e4st\u00e4 n\u00e4k\u00f6kulmasta.\n\nTutkimuksen tarkoituksena on kuvata, miten k\u00e4yt\u00e4nn\u00f6ss\u00e4 vahva henkil\u00f6br\u00e4ndi rakennetaan ja miten henkil\u00f6br\u00e4ndi\u00e4 hy\u00f6dynnet\u00e4\u00e4n kiinteist\u00f6nv\u00e4litysty\u00f6ss\u00e4. Henkil\u00f6br\u00e4nd\u00e4ys on osittain tunnettu kiinteist\u00f6nv\u00e4litysalalla, mutta siin\u00e4 on viel\u00e4 paljon kehitt\u00e4misen varaa Suomessa.\n\nTutkimus toteutettiin puolistrukturoiduilla yksil\u00f6teemahaastatteluilla. Kysymykset pohjautuivat aikaisempaan teoriaan. Haastateltavina toimi kolme eri kiinteist\u00f6nv\u00e4litt\u00e4j\u00e4\u00e4, joista kaksi oli yritt\u00e4ji\u00e4 ja yksi toimi myyntijohtajana kiinteist\u00f6nv\u00e4litysyrityksess\u00e4. Haastattelut toteutettiin syksyll\u00e4 2020.\n\nTulokset osoittivat sen, ett\u00e4 henkil\u00f6br\u00e4ndin omaaminen kiinteist\u00f6nv\u00e4litysalalla on merkityksellist\u00e4 esimerkiksi asiakashankinnan vuoksi. Henkil\u00f6br\u00e4ndin t\u00e4rkeys alalla tiedostetaan, mutta siin\u00e4 on viel\u00e4 kehitt\u00e4misen varaa.\n\nTulevaisuudessa aihetta olisi mielenkiintoista tutkia siit\u00e4 n\u00e4k\u00f6kulmasta, miten henkil\u00f6br\u00e4ndin rakentamiseen ja sen kehitt\u00e4miseen vaikuttaa se, ett\u00e4 ty\u00f6skenteleek\u00f6 itsen\u00e4isen\u00e4 yritt\u00e4j\u00e4n\u00e4 vai jossain kiinteist\u00f6nv\u00e4litysyrityksess\u00e4 ja onko n\u00e4ill\u00e4 jotain sidosta menestymiseen. Henkil\u00f6br\u00e4ndin kehitt\u00e4misen kannalta t\u00e4ss\u00e4 voi olla eroja esimerkiksi yritt\u00e4j\u00e4n vapauden ja tietyn yrityksen sanelemien ohjeiden v\u00e4lill\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-10T05:55:32Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-10T05:55:32Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "39", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Henkil\u00f6br\u00e4ndin rakentaminen kiinteist\u00f6nv\u00e4litysalalla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105102688", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kiinteist\u00f6nv\u00e4litt\u00e4j\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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