| fullrecord |
[{"key": "dc.contributor.advisor", "value": "M\u00e4tt\u00f6, Toni", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Yrj\u00e4nheikki, Ilkka", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-05T06:41:10Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-05T06:41:10Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75304", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomessa alle 30-vuotiaiden nuorten yritt\u00e4jien osuus kaikista yritt\u00e4jist\u00e4 on pieni. Yrityksill\u00e4 on merkitt\u00e4v\u00e4 vastuu yhteiskunnassa sek\u00e4 ty\u00f6paikkojen luojina ett\u00e4 talouskasvun mahdollistajina. T\u00e4ss\u00e4 tutkimuksessa selvitettiin nuorten yritt\u00e4jien n\u00e4kemyksi\u00e4 johdon laskentatoimen sis\u00e4ll\u00f6st\u00e4 ja merkityksest\u00e4. Lis\u00e4ksi tutkimuksessa selvitettiin nuorten yritt\u00e4jien harjoittamia k\u00e4yt\u00e4nn\u00f6n menetelmi\u00e4 johdon laskentatoimen osa-alueista.\nTutkimuksen teoreettinen viitekehys koostui johdon laskentatoimen teoriasta, sis\u00e4lt\u00e4en johdon laskentatoimen m\u00e4\u00e4ritelmi\u00e4, k\u00e4ytt\u00f6tarkoituksia, sen tarjoamia hy\u00f6tyj\u00e4 sek\u00e4 k\u00e4yt\u00e4nn\u00f6n ty\u00f6kaluja. Teoreettinen viitekehys my\u00f6s k\u00e4sitteli digi- ja sis\u00e4lt\u00f6markkinoinnin toimialan p\u00e4\u00e4piirteit\u00e4, liiketoimintamalleja sek\u00e4 asemaa Suomessa.\nTutkimukseen osallistui kolme digi- ja sis\u00e4lt\u00f6markkinoinnin toimialalla toimivaa yrityst\u00e4, joista jokaisesta haastateltiin kahta yritt\u00e4j\u00e4\u00e4. T\u00e4ten tutkimukseen osallistui kuusi nuorta yritt\u00e4j\u00e4\u00e4. Kyseess\u00e4 oli laadullinen tutkimus, jonka aineisto ker\u00e4ttiin puolistrukturoiduilla teemahaastatteluilla. Analyysimenetelm\u00e4n\u00e4 k\u00e4ytettiin abduktiivista sis\u00e4ll\u00f6nanalyysi\u00e4.\nTutkimustulokset osoittivat sen, ett\u00e4 tiet\u00e4mys johdon laskentatoimesta on k\u00e4yt\u00e4nn\u00f6nl\u00e4heist\u00e4. Virallisemmat m\u00e4\u00e4ritelm\u00e4t ja teoreettiset mallit eiv\u00e4t olleet tutkimukseen osallistuneille yritt\u00e4jille kovin tuttuja. Yleisesti ottaen johdon laskentatoimen rooli nuorten yritt\u00e4jien harjoittamassa liiketoiminnassa oli sit\u00e4 merkitt\u00e4v\u00e4mpi, mit\u00e4 suurempi yritys oli kyseess\u00e4. Johdon laskentatoimen osaaminen oli kehittyneemp\u00e4\u00e4 kokeneempien yritt\u00e4jien joukossa. Suoranaisesti ik\u00e4 ei ollut vaikuttava tekij\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-05T06:41:10Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-05T06:41:10Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "78", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "johdon laskentatoimi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digi- ja sis\u00e4lt\u00f6markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "laadullinen haastattelututkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "abduktiivinen sis\u00e4ll\u00f6nanalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Johdon laskentatoimi nuorten yritt\u00e4jien keskuudessa digi- ja sis\u00e4lt\u00f6markkinoinnin toimialalla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105052618", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Laskentatoimi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Accounting", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20421", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuoret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4inen laskentatoimi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laskentatoimi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritt\u00e4j\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritt\u00e4jyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoimintamallit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|