| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kurki, Lauri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-04-27T10:39:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-04-27T10:39:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75221", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomessa on maailman huippua osaamista monella saralla: Puu-, IT-, kemia- ja peliteollisuus vain muutamia nimet\u00e4kseni. Olemme maailman onnellisin kansa ja kouluj\u00e4rjestelm\u00e4mme on maailmalla hyvin arvostettu. Kuka t\u00e4t\u00e4 kaikkea myisi? Miss\u00e4 myynti\u00e4 ylip\u00e4\u00e4t\u00e4\u00e4n opetetaan ja l\u00f6ytyisik\u00f6 myyntiosaamista kenties suomalaisista yliopistoista? Kuitenkin suomalaista osaamista ja ammattilaisia pit\u00e4isi myyd\u00e4 ulkomaille, pit\u00e4isi samalla Suomeen houkutella koulutettuja ammattilaisia.\nSuomalaisten yliopistojen t\u00e4ydent\u00e4v\u00e4n rahoituksen tarve kasvaa ja yll\u00e4 olevat aiheet ovat t\u00e4rkeit\u00e4 tulevaisuutemme turvaamiseksi. T\u00e4st\u00e4 johtuen tutkittiin t\u00e4ss\u00e4 pro gradu -tutkielmassa suomalaisten yliopistojen t\u00e4ydent\u00e4v\u00e4n rahoituksen hakemista ja l\u00f6ytyyk\u00f6 sen johtamisessa tai toteuttamisessa myynnin ja myynnin johtamisen elementtej\u00e4. Elementit olivat jaoteltu kolmeen tasoon: strategia, taktiikka sek\u00e4 operatiivinen toiminta.\nAineisto ker\u00e4ttiin haastattelemalla yhdeks\u00e4\u00e4 yliopiston ty\u00f6ntekij\u00e4\u00e4 sek\u00e4 johtohenkil\u00f6\u00e4 maalis-huhtikuussa 2020 ja se analysoitiin k\u00e4ytt\u00e4en sis\u00e4ll\u00f6nanalyysi\u00e4. Tutkimus osoitti, ett\u00e4 strategisella tasolla yliopistot olivat hyvinkin tarkkaan miettineet toimintaansa. Kuitenkaan kaikki ty\u00f6ntekij\u00e4t eiv\u00e4t sitoutuneet strategiaan tai edes tienneet siit\u00e4 ja sen sis\u00e4ll\u00f6st\u00e4. Taktisella tasolla oli havaittavissa hajontaa, varsinkin t\u00e4ydent\u00e4v\u00e4n rahoituksen suunnittelussa ja suunnitelman noudattamisessa. Suurimmat puutteet myynnin johtamisen n\u00e4k\u00f6kulmasta l\u00f6ytyiv\u00e4t my\u00f6s p\u00e4ivitt\u00e4isest\u00e4 t\u00e4ydent\u00e4v\u00e4n rahoituksen hankinnasta, sill\u00e4 sek\u00e4 kyvyiss\u00e4 ja motivaatiossa oli huomattavissa puutteita.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-04-27T10:39:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-04-27T10:39:58Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Katsaus myynnin johtamisen tilaan suomalaisissa yliopistoissa : t\u00e4ydent\u00e4v\u00e4n rahoituksen hankinta myynnin johtamisen keinoin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202104272531", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "johtaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rahoitus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|