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[{"key": "dc.contributor.advisor", "value": "Sivunen, Anu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vuorela, Jenna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-03-29T07:28:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-03-29T07:28:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/74872", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkasteltiin yksityishenkil\u00f6ihin kohdistuvien Twitter-somekohujen vuorovaikutusta. Tutkielman tavoitteena oli kuvata ja ymm\u00e4rt\u00e4\u00e4, millaista Twitter-somekohujen vuorovaikutus on ja millaisia dialogisuuden piirteit\u00e4 n\u00e4iss\u00e4 Twitter-somekohuissa ilmenee. Somekohujen on n\u00e4hty aiemmissa tutkimuksissa aiheutuvan esimerkiksi silloin, kun henkil\u00f6n n\u00e4hd\u00e4\u00e4n k\u00e4ytt\u00e4ytyv\u00e4n moraalisesti arveluttavalla tavalla. Tutkimuksella haluttiinkin saada ymm\u00e4rryst\u00e4 siit\u00e4, millaista on Twitter-somekohujen vuorovaikutus, joka on jo l\u00e4ht\u00f6kohtaisesti moraalisesti latautunutta.\n\nTutkielma toteutettiin laadullisin menetelmin. Tutkielmassa tarkasteltiin netnografisella eli verkkoetnografisella tutkimusmenetelm\u00e4ll\u00e4 autenttisia yksityishenkil\u00f6iden tviiteist\u00e4 muodostuneita somekohuja. Netnografinen tutkimusmenetelm\u00e4 mahdollisti niin kutsutun verkkokentt\u00e4ty\u00f6n, jossa havainnoitiin Twitter-somekohujen osana olevaa autenttista Twitter-k\u00e4ytt\u00e4jien vuorovaikutusta.\n\nTulosten mukaan Twitter-somekohujen vuorovaikutuksella luodaan ja korostetaan enimm\u00e4kseen vastakkainasettelua Twitter-k\u00e4ytt\u00e4jien v\u00e4lill\u00e4, mutta vuorovaikutuksella voidaan my\u00f6s luoda ja korostaa dialogisuutta. Tutkielman tulokset osoittivat, ett\u00e4 Twitter-somekohujen vuorovaikutuksessa luodaan ja korostetaan vastakkainasettelua ja dialogisuutta erilaisilla vuorovaikutusfunktioilla ja vuorovaikutuksen s\u00e4vyill\u00e4. Vastakkainasettelua luotiin ja korostettiin eniten vuorovaikutusosapuolen ja h\u00e4nen mielipiteens\u00e4 v\u00e4heksymisen funktiolla ja passiivis-aggressiivisella vuorovaikutuksen s\u00e4vyll\u00e4. Dialogisuutta puolestaan luotiin ja korostettiin eniten mielipiteiden esitt\u00e4misen ja perustelemisen funktiolla sek\u00e4 rakentavalla ja neutraalilla vuorovaikutuksen s\u00e4vyll\u00e4.\n\nTutkielma luo uutta ymm\u00e4rryst\u00e4 somekohuista ja niiden vuorovaikutuksesta esimerkiksi Twitteriss\u00e4 toimiville yksityishenkil\u00f6ille ja asiantuntijoille. Tutkielma tarjoaa my\u00f6s tietoa sosiaalisen median koulutusten tueksi. Merkitt\u00e4v\u00e4\u00e4 on tutkielman tarjoama tieto siit\u00e4, ettei Twitter-somekohujen vuorovaikutus koostu ainoastaan negatiiviss\u00e4vytteist\u00e4 viesteist\u00e4, vaan somekohujen vuorovaikutuksessa voidaan luoda my\u00f6s dialogisuutta esimerkiksi mielipiteit\u00e4 esitt\u00e4m\u00e4ll\u00e4 ja perustelemalla sek\u00e4 tietoa jakamalla. Lis\u00e4ksi tutkielman tuloksista voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 Twitter toimii areenana vuorovaikutustilanteille, joissa n\u00e4kemyksilt\u00e4\u00e4n erimieliset henkil\u00f6t saavat mahdollisuuden keskustella toistensa kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-03-29T07:28:43Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-03-29T07:28:43Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "75", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Vastakkainasettelua vai dialogisuutta? : vuorovaikutus Twitter-somekohuissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202103292205", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "dialogisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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