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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen, Sirpa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kauria, Jonna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-02-10T07:31:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-02-10T07:31:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/74077", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Veganismi on noussut yh\u00e4 paremmin valtavirran tietoisuuteen viime vuosina, kun el\u00e4inten tuotanto-oloihin ja lihapainotteisten ruokavalioiden ymp\u00e4rist\u00f6vaikutuksiin on alettu kiinnitt\u00e4\u00e4 enemm\u00e4n huomiota. Veganismista keskustellaan yh\u00e4 enemm\u00e4n my\u00f6s sosiaalisessa mediassa. Esimerkiksi Facebookissa ja Redditissa on lukuisia veganismin teemoihin keskittyvi\u00e4 yhteis\u00f6j\u00e4, joiden j\u00e4senten v\u00e4linen vuorovaikutus tarjoaa kiinnostavia kohteita identiteettien ja autenttisuuden tutkimiseen.\n\nT\u00e4m\u00e4n tutkielman tarkoituksena on selvitt\u00e4\u00e4, miten aliredditissa r/Vegan rakennetaan ja autentikoidaan vegaani-identiteettej\u00e4 kielellisin ja interaktiivisin keinoin. Analyysissa hy\u00f6dynnet\u00e4\u00e4n etnografian, temaattisen analyysin ja diskurssianalyysin ty\u00f6kaluja.\n \nTutkimuksen tulokset osoittavat, ett\u00e4 aliredditin keskustelijat identifioivat usein sek\u00e4 itse\u00e4\u00e4n ett\u00e4 aliredditin muita osallistujia. Itseens\u00e4 kohdistuvat identifiointi koskee useimmiten vegaanien kategoriaa, kun taas muita identifioidaan useammin muihin kategorioihin kuuluviksi. Identiteettien muodostamista tukevat keskusteluissa muodostettavat m\u00e4\u00e4ritelm\u00e4t veganismista sek\u00e4 niiss\u00e4 neuvotellut veganismin normit. Tutkimustulosten perusteella m\u00e4\u00e4ritelmist\u00e4 ja normeista ei ole yhten\u00e4ist\u00e4 linjaa, vaikkakin el\u00e4inten oikeuksiin keskittyminen vaikuttaa suosituimmalta n\u00e4kemykselt\u00e4 verrattuna esimerkiksi ymp\u00e4rist\u00f6aatteisiin ja terveyssyihin. Vegaani-identiteettej\u00e4 vahvistetaan my\u00f6s luomalla vastakkainasettelua vegaanien ja erilaisten ulkoryhmien v\u00e4lille kuvaamalla ulkoryhmi\u00e4 kielteisesti ja vegaanien sis\u00e4ryhm\u00e4\u00e4 my\u00f6nteisesti. \n\nOman ja muiden vegaani-identiteetin autentikoimista tapahtuu my\u00f6s aliredditissa sek\u00e4 vahvistamisen ett\u00e4 kyseenalaistamisen muodossa. Tulosten mukaan oman veganismin autenttisuutta pyrit\u00e4\u00e4n yleens\u00e4 vahvistamaan, kun taas muiden autenttisuuden arviointi on useammin kyseenalaistavaa. Autentikointi on vahvasti kytk\u00f6ksiss\u00e4 keskusteltuihin normeihin, ja muiden vegaani-identiteetin autenttisuutta kritisoidaan usein nimenomaan normatiivisten m\u00e4\u00e4reiden avulla. Veganismin m\u00e4\u00e4ritelm\u00e4n ja normien tapaan my\u00f6s n\u00e4kemys vegaanien autenttisuudesta on moni\u00e4\u00e4ninen yhteis\u00f6ss\u00e4: on mahdotonta eritell\u00e4 yksitt\u00e4ist\u00e4, kaikenkattavaa autenttisen vegaanin m\u00e4\u00e4ritelm\u00e4\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-02-10T07:31:40Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-02-10T07:31:40Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "114", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Reddit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The construction and authentication of vegan identities on the subreddit r/Vegan", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202102101517", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autenttisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "veganismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online communities", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "authenticity", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identity (mental objects)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "veganism", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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