With chocolate against hate speech : exploring corporate activism

With chocolate against hate speech exploring corporate activism

Companies of today have their roles to play in advancing positive change in society. This societal contribution has also slowly become the decisive point of difference for consumers who are expecting companies to speak out on critical socio-political issues and participate in solving those alongside...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Ketola, Katja
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
brand activism
corporate activism
corporate advocacy
CSR
Viestinnän johtaminen
Corporate Communication
2043
aktivismi
tapaustutkimus
yritykset
vihapuhe
brändit
activism
case study
enterprises
hate speech
brands
Linkit: https://jyx.jyu.fi/handle/123456789/74044

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