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[{"key": "dc.contributor.author", "value": "Miettunen, Essi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-01-26T06:35:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-01-26T06:35:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73795", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Taide ja kulttuuri ovat t\u00e4rkeit\u00e4 pehme\u00e4n vaikuttamisen ty\u00f6kaluja, jotka tutkitusti lis\u00e4\u00e4v\u00e4t sosiaalista koheesiota ja\nkulttuurienv\u00e4list\u00e4 ymm\u00e4rryst\u00e4. Luova sektori muodostaa l\u00e4hes 5,5 prosenttia Euroopan Unionin kokonaisbruttokansantuotteesta ja unioni rahoittaa taide- ja kulttuurivaihtoa Euroopassa. Riippuvuus unionin\nmy\u00f6nt\u00e4m\u00e4st\u00e4 rahoituksesta altistaa luovan sektorin kuitenkin poliittisille muutoksille.\nBritannian EU-ero varjostaa saarivaltiossa harjoitettavaa kulttuuridiplomatiaa. EU-organisaatiot ovat huolissaan\ntoimintansa jatkumisesta Britanniassa brexitin j\u00e4lkeen. Yksi n\u00e4ist\u00e4 organisaatioista on EUNIC London -verkosto,\njoka muodostuu Lontoossa vaikuttavista EU-maiden kulttuuritoimijoista. Osallistuin kev\u00e4\u00e4ll\u00e4 2019 verkoston\ntoimintaan ja ymm\u00e4rsin, ett\u00e4 kulttuuritoiminnan jatkumisen turvaamiseksi EUNIC Londonin viestinn\u00e4n tulisi olla tehokkaampaa, jotta verkoston tunnettuus lis\u00e4\u00e4ntyisi ja se tavoittaisi kaikki potentiaaliset kohderyhm\u00e4t.\nTutkimukseni tavoitteeksi muodostui selvitt\u00e4\u00e4 keinoja, joilla EUNIC Londonin sosiaalisen median kanavat saisivat\nlis\u00e4\u00e4 seuraajia. Verkostolla oli k\u00e4yt\u00f6ss\u00e4\u00e4n aihetunniste #SharedEurope, jota p\u00e4\u00e4tettiin hy\u00f6dynt\u00e4\u00e4 viestinn\u00e4n\nkehitysprojektissa. Verkoston j\u00e4senill\u00e4 oli k\u00e4yt\u00f6ss\u00e4\u00e4n eri\u00e4v\u00e4t resurssit, jonka takia tutkimusmetodiksi muodostui\nty\u00f6pajojen sarja, joka johtaisi Eurooppa -teemaiseen viestint\u00e4kampanjaan. N\u00e4in voisimme huomioida jokaisen\nj\u00e4senen n\u00e4kemykset ja tukea eurooppalaista taidetta. Juholinin (2009) ohjeiden mukaan selvitimme EUNIC Londonin keskeiset viestit, kohderyhm\u00e4t ja viestint\u00e4kanavat, joilla heid\u00e4t voisi tavoittaa. Analysoin aineiston vertaamalla EUNIC Londonin kanavien tilastotietoja aikaan ennen ja j\u00e4lkeen kampanjan.\nTutkimus osoitti, ett\u00e4 rajoitetuillakin resursseilla on mahdollista toteuttaa viestint\u00e4kampanja tinkim\u00e4tt\u00e4 sen teemasta. Kanavasta riippuen EUNIC Londonin seuraajam\u00e4\u00e4r\u00e4t kasvoivat ja t\u00e4ten voi olettaa, ett\u00e4 yh\u00e4 useammat ovat tietoisia verkoston toiminnasta ja tapahtumista. Mik\u00e4 t\u00e4rkeint\u00e4, t\u00e4m\u00e4 lis\u00e4\u00e4 verkoston yhteisty\u00f6mahdollisuuksia tulevaisuuden Britanniassa, jossa kansainv\u00e4lisen luovan sektorin tulevaisuus on viel\u00e4 tuntematon.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-01-26T06:35:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-01-26T06:35:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "98", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "cultural diplomacy", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "soft power", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "EUNIC London", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "#SharedEurope - so that they know we're still here : communications campaign for a network of European cultural institutions in London", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202101261257", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": 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"element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brexit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuri-instituutit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuurilaitokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisational communication and public relations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brexit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "cultural institutes", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "cultural institutions", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "culture", "language": 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