The corporate image of Rautaruukki a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages

Bibliographic Details
Main Author: Pihlaja, Kaisa
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Kielten laitos, Department of Languages, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2001
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/7359
_version_ 1780992068198334464
annif_keywords_txtF_mv textual analysis image (profile) advertising image analysis corporate image
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p1068 http://www.yso.fi/onto/yso/p11167 http://www.yso.fi/onto/yso/p1232 http://www.yso.fi/onto/yso/p16870 http://www.yso.fi/onto/yso/p11171
author Pihlaja, Kaisa
author2 Humanistinen tiedekunta Faculty of Humanities Kielten laitos Department of Languages University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301
author_facet Pihlaja, Kaisa Humanistinen tiedekunta Faculty of Humanities Kielten laitos Department of Languages University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301 Pihlaja, Kaisa
author_sort Pihlaja, Kaisa
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
first_indexed 2023-03-22T09:59:40Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages</title><creator>Pihlaja, Kaisa</creator><contributor type="tiedekunta" lang="fi">Humanistinen tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Humanities</contributor><contributor type="laitos" lang="fi">Kielten laitos</contributor><contributor type="laitos" lang="en">Department of Languages</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="oppiaine" lang="fi">Englannin kieli</contributor><contributor type="oppiaine" lang="en">English</contributor><contributor type="oppiainekoodi">301</contributor><subject type="yso">imago</subject><subject type="yso">yhti&#xF6;t</subject><subject type="yso">diskurssianalyysi</subject><subject type="yso">tekstianalyysi</subject><subject type="yso">haastattelut</subject><subject type="yso">kvalitatiivinen analyysi</subject><available>2008-01-08T07:23:39Z</available><issued>2001</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:867059</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/7359</identifier><identifier type="urn">URN:NBN:fi:jyu-2001867059</identifier><language type="iso">eng</language><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-2001867059</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/7359/1/kaipihla.pdf" name="kaipihla.pdf" type="application/pdf" length="12703288" sequence="1"/><recordID>123456789_7359</recordID></qualifieddc>
hierarchy_parent_title Institutional Repository
id jyx.123456789_7359
institution JYU
language eng
last_indexed 2023-07-03T20:13:55Z
main_date 2001-01-01T00:00:00Z
main_date_str 2001
media_type_str_mv 0/application/ 1/application/pdf/
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/7359\/1\/kaipihla.pdf","text":"kaipihla.pdf","source":"jyx","mediaType":"application\/pdf"}
publication_first_indexed 2001-03-22T09:59:40Z
publishDate 2001
record_format qdc
source_str_mv jyx
spellingShingle Pihlaja, Kaisa The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages imago yhtiöt diskurssianalyysi tekstianalyysi haastattelut kvalitatiivinen analyysi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_7359&index=0&size=large
title The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
title_full The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
title_fullStr The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
title_full_unstemmed The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
title_short The corporate image of Rautaruukki
title_sort corporate image of rautaruukki a reception study and textual analysis of rautaruukki s brochures advertisements and internet pages
title_sub a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
title_txtP The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
topic imago yhtiöt diskurssianalyysi tekstianalyysi haastattelut kvalitatiivinen analyysi
topic_facet diskurssianalyysi haastattelut imago kvalitatiivinen analyysi tekstianalyysi yhtiöt
url https://jyx.jyu.fi/handle/123456789/7359 http://www.urn.fi/URN:NBN:fi:jyu-2001867059
work_keys_str_mv AT pihlajakaisa corporateimageofrautaruukkiareceptionstudyandtextualanalysisofrautaruukkisbrochures AT pihlajakaisa thecorporateimageofrautaruukkiareceptionstudyandtextualanalysisofrautaruukkisbrochu