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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heinmurto, Katri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-28T07:45:43Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-28T07:45:43Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73433", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tavoite on auttaa kuntia kehitt\u00e4m\u00e4\u00e4n sosiaalisen median viestint\u00e4\u00e4. Aihetta l\u00e4hestyt\u00e4\u00e4n osallisuuden teoreettisesta viitekehyksest\u00e4 ja t\u00e4ss\u00e4 tutkimuksessa m\u00e4\u00e4ritellyist\u00e4 osallisuuden ulottuvuuksista: 1) tiedonsaanti ja asiakaspalvelu, 2) oikeus osallistua ja moni\u00e4\u00e4nisyys, 3) esteett\u00f6myys ja yhdenvertaisuus, 4) yhteenkuuluvuus ja \u201dkuntalaisten olohuone\u201d, ja 5) kuuntelu ja vuorovaikutus. Keskeisi\u00e4 k\u00e4sitteit\u00e4 ovat yksil\u00f6\u00f6n viittaava osallistuminen, kunnan tavoitteisiin viittaava osallistaminen, ja osallistava sosiaalinen media. Lis\u00e4ksi selvitet\u00e4\u00e4n lain velvoitteita. Toiveita selvitet\u00e4\u00e4n 20 000 asukkaan M\u00e4nts\u00e4l\u00e4ss\u00e4 avoimena netti- ja paperikyselyn\u00e4, mutta tuloksia ja johtop\u00e4\u00e4t\u00f6ksi\u00e4 voi soveltaa kaikkiin kuntiin. Vastaajia on 405, mik\u00e4 lis\u00e4\u00e4 tutkimuksen luotettavuutta ja yleistett\u00e4vyytt\u00e4. M\u00e4\u00e4r\u00e4llinen analyysi tehd\u00e4\u00e4n SPSS-ohjelman jakaumilla ja ristiintaulukoinneilla, ja tulokset raportoidaan osallisuuden ulottuvuuksittain. Laadullisessa analyysiss\u00e4 avoimet vastaukset tyypitell\u00e4\u00e4n ja esitet\u00e4\u00e4n poimintoina osallisuuden ulottuvuuksittain. Tuloksissa n\u00e4kyy vahva toive kunnan sosiaalisen median moni\u00e4\u00e4niselle kehitt\u00e4miselle. Harva n\u00e4kee, ett\u00e4 sosiaalinen media riitt\u00e4\u00e4, mutta sit\u00e4 pit\u00e4\u00e4 t\u00e4rke\u00e4n\u00e4 noin 75 prosenttia kaikista ja per\u00e4ti 90 prosenttia yli 40-vuotiaista vastaajista. Keskeisin johtop\u00e4\u00e4t\u00f6sten suositus on se, ett\u00e4 valinta sosiaalisen median kehitt\u00e4misest\u00e4 pit\u00e4\u00e4 tehd\u00e4 tietoisesti, mieluiten strategisesti. Ty\u00f6lle pit\u00e4\u00e4 osoittaa aikaa, ty\u00f6kaluja ja j\u00e4rjest\u00e4\u00e4 koulutusta. Vastauksina tutkimuskysymyksiin Miten sosiaalisen median viestint\u00e4\u00e4 voidaan kehitt\u00e4\u00e4 kunnissa, miten kuntalaiset toivovat osallisuuden lis\u00e4\u00e4ntyv\u00e4n sosiaalisessa mediassa ja mit\u00e4 sovelluksia ja profiileja kuntalaiset toivovat k\u00e4ytett\u00e4v\u00e4n voi todeta, ett\u00e4 on parempi olla yhdell\u00e4 kanavalla aktiivisesti kuin huonosti monella. Kunnilta odotetaan kuulluksi tulemista, henkil\u00f6kohtaisuutta, keskustelun valvontaa, aitoa vuorovaikutusta johdon kanssa sek\u00e4 niiden huomioimista, joita perinteiset sosiaalisen median sovellukset eiv\u00e4t tavoita. Kanavien roolit pit\u00e4\u00e4 selkeytt\u00e4\u00e4 ja kehitt\u00e4\u00e4 l\u00e4sn\u00e4oloa siell\u00e4, miss\u00e4 kuntalaiset jo keskustelevat. Tutkimus keskittyy tavoitteisiin, mittaaminen on yksi jatkoaihe, esimerkiksi nuorten miesten tavoittamisen ja kanavatoiveiden lis\u00e4ksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-28T07:45:43Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-28T07:45:43Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "108", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "moni\u00e4\u00e4nisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistava sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen kuuntelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalisen median viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Osallistava sosiaalinen media kunnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012287365", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of 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