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[{"key": "dc.contributor.advisor", "value": "Erkkil\u00e4, Jaakko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Takam\u00e4ki, Anne", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-18T12:29:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-18T12:29:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73354", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Musiikkiterapia on vaikuttavaa erilaisten oireiden ja sairauksien hoidossa ja kuntoutuksessa. Alan suomalainen tutkimus ja koulutus on laadukasta ja kansainv\u00e4lisesti tunnustettua. Musiikkiterapia on Suomessa yksi k\u00e4ytetyimmist\u00e4 terapioista, mutta ammatillisen tunnustamisen puute aiheuttaa useita haasteita alalle. Suomen musiikkiterapiayhdistys ry:n p\u00e4\u00e4tavoite on edist\u00e4\u00e4 alan ammatillista toimintaa ja sill\u00e4 on t\u00e4rke\u00e4 rooli alan viestij\u00e4n\u00e4 Suomessa. Strategisella viestinn\u00e4ll\u00e4 kuvataan strategista toimintaa, joka liittyy tiedotus- ja suhdetoimintaan, markkinointiin ja terveysviestint\u00e4\u00e4n. T\u00e4m\u00e4 grounded theory -tutkimus t\u00e4ht\u00e4\u00e4 m\u00e4\u00e4rittelem\u00e4\u00e4n alan nykytilan ja haasteet Suomessa sek\u00e4 strategisen viestinn\u00e4n p\u00e4\u00e4painopisteit\u00e4 n\u00e4ihin liittyen. Aineisto koostuu p\u00e4\u00e4osin fokusryhm\u00e4haastattelusta, SWOT-analyysista, kirjallisuudesta ja osallistuvasta havainnoinnista. Alan tilanteen, viestinn\u00e4n ja haasteiden lis\u00e4ksi on m\u00e4\u00e4ritelty, ett\u00e4 strategisen viestinn\u00e4n painopisteiden tulisi liitty\u00e4 kansalliseen ulkoiseen viestint\u00e4\u00e4n kohdistettuna kriittisille sidosryhmille, tavoittavimpia kanavia k\u00e4ytt\u00e4en ja etenkin tieteellisen tutkimuksen sis\u00e4lt\u00f6j\u00e4 tiivistetyss\u00e4 muodossa painottaen. Kansallista n\u00e4kyvyytt\u00e4 tulisi lis\u00e4t\u00e4, jotta musiikkiterapian arvostus ja sit\u00e4 kautta alan strateginen asema Suomessa kohenisivat.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Music therapy is effective in care and rehabilitation of different symptoms and illnesses. Both Finnish music therapy research and training have high quality and are acknowledged globally. Music therapy is among the most used therapies in Finland, but there are several challenges concerning the lack of professional recognition. The Finnish Society for Music Therapy\u00b4s main goal is to promote professional music therapy activities, and it has a crucial role in music therapy -communications in Finland. Strategic communications is a term describing strategic actions related to public relations, marketing and health communications. This grounded theory research is aiming at defining the current state and challenges of music therapy in Finland and, related to these, the main focus of strategic communications. The data consists of a focus group interview, SWOT-analysis, literature and participant observation. In addition to the state of affairs and challenges, it has been defined that the main focus of strategic communications should link to national external communications. It should be targeted for the critical stakeholders via the most reaching channels and scientific research content in a condensed form should be emphasized. National visibility should be increased, so that valuation and the strategic position of music therapy in Finland would improve.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-12-18T12:29:05Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-18T12:29:05Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "professional association", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "professional recognition", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "State of Affairs and Strategic Communications of Music Therapy : A Finnish Perspective", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012187299", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkiterapia (maisteriohjelma)", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Music Therapy", "language": "en", 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